Бакалавриат 2026/2027

Глобальная стратегия

Статус: Курс обязательный (Управление бизнесом)

Кто читает: Департамент стратегического и международного менеджмента

Где читается: Высшая школа бизнеса

Когда читается: 4-й курс, 1 модуль

Охват аудитории: для своего кампуса

Преподаватели: Соболев Владимир Владимирович

Язык: английский

Кредиты: 3

Контактные часы: 30

Course Syllabus

Abstract

● This course introduces the fundamentals of global strategic thinking. We begin by analyzing the growing number of global business changes and the increased uncertainty they have brought with them. With multiple changes in the global economics and politics the opportunities and risks associated with staking out a global competitive presence have increased substantially. ● Underestimating risk can lead to strategies that neither defend against the threats nor take advantage of the opportunities that higher uncertainty levels may provide. At the other extreme, assuming that the world is entirely unpredictable can lead managers to abandon the analytical rigor of their traditional planning processes altogether and base their strategic decisions primarily on instinct. ● We define crafting a global strategy in terms of change; how and when a company should change or adapt its core (domestic) business model to achieve a competitive advantage as it expands globally. This definition’s conceptual framework has three fundamental building blocks: a company’s core business model, the various strategic decisions a company faces as it globalizes, and a range of globalization strategy options for creating a global competitive advantage.

Learning Objectives

• This course equips students with essential tools and methodologies required to think strategically in a rapidly changing global business landscape. Through rigorous analysis and application of theoretical frameworks, participants gain insight into navigating the complexities of globalization, identifying competitive opportunities, mitigating risks, and formulating winning strategies for sustained competitive advantage.
• Students explore critical topics including the evaluation of industry competitiveness, resource allocation, institutional influences, and the impact of cultural diversity on global expansion. By addressing the challenges posed by international markets, they acquire skills necessary to position organizations effectively amidst heightened uncertainties. The course uses business cases as a key practice study method.

Expected Learning Outcomes

• Describe the comprehensive strategy tripod “Resources-Industry-Institutions”.
• Explain the concept of competitive advantage in a global context.
• Explain the implications of globalization for companies and industries.
• Apply modern frameworks to analyze and formulate key aspects of a global strategy.
• Formulate a strategy for a company entering new markets.
• Explain the difference between domestic and global business models.
• Describe the components of a global value proposition.

Course Contents

• Global Competitive Environment
• Company’s Resource Base and Capabilities Assessment for a Global Strategy Development.
• Globalizing the Value Proposition, Positioning and Branding
• Global Strategy Formulation
• Target Market Selection and Entry Strategies
• Globalizing the Value Creation Infrastructure and Management Model

Assessment Elements

• Промежуточный тест
  Проводится в компьютерном классе, в системе SmartLMS. В случае неявки на тест в установленное по расписанию время студенту выставляется 0 баллов за данный вид контроля.
• Итоговый экзамен
  Проводится оффлайн, в системе SmartLMSм на компьютерах школы.
• Активность на семинарах
  Проводится с использованием системы SmartLMS.
• Посещение
  Посещение занятий
• Team project: Business case analysis
  Analysis of the business case and preparation of documents (caase summary + business recomendation on the case) with a public presentation and defence of the recommendation.

Interim Assessment

• 2026/2027 1st module
  0.1 * Промежуточный тест + 0.5 * Итоговый экзамен + 0.15 * Активность на семинарах + 0.15 * Team project: Business case analysis + 0.1 * Посещение

Bibliography

Recommended Core Bibliography

• Global strategy, Peng, M. W., 2022
• International business, Peng, M., 2019

Recommended Additional Bibliography

• 9780300268898 - Shannon K. O'Neil - The Globalization Myth : Why Regions Matter - 2022 - Yale University Press - https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3373708 - nlebk - 3373708
• Gooderham, P. N., Grøgaard, B., & Foss, K. (2019). Global Strategy and Management : Theory and Practice (Vol. 2nd edition). Cheltenham, UK: Edward Elgar Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2142768
• Peng, M. W. (2012). Global business. South-Western.

Authors

• Sobolev Vladimir Vladimirovich