Бакалавриат
2026/2027
Открытые инновации
Статус:
Курс обязательный (Управление цифровым продуктом)
Кто читает:
Департамент бизнес-информатики
Где читается:
Высшая школа бизнеса
Когда читается:
4-й курс, 1, 2 модуль
Охват аудитории:
для своего кампуса
Преподаватели:
Текич Желько
Язык:
английский
Кредиты:
5
Контактные часы:
50
Course Syllabus
Abstract
Open Innovation (OI) is defined as a distributed innovation process based on purposively managed knowledge flows across organizational boundaries. In essence, it encompasses a wide range of practices related to external knowledge acquisition and commercialization—from simple crowd engagement (such as choosing a new ice cream flavor) to the involvement of lead users in developing medical devices, R&D purchases, venturing, licensing agreements, and free revealing of inventions. In the OI approach, firms look beyond their boundaries to exploit the creativity and expertise of users, customers, experts, and online communities to co-create new products and services. By expanding firm boundaries, open innovation reshapes how companies—whether large corporations, SMEs, or startups—strategize, compete, create, deliver, and capture value.
The additional layer of complexity brought by artificial intelligence (AI) further increases the importance of collaboration. In the era of AI, open innovation becomes a vital driver of competitiveness: it enables companies to gather and access data, acquire cutting-edge technologies, attract top talent, and leverage diverse expertise. To thrive in this landscape, organizations must master the art of complex, open collaboration.
To prepare students for this context, the Open Innovation course covers the fundamentals of open innovation ideas, tools, practices, and strategies, aiming to equip students with the understanding, knowledge, and skills required to manage open and user innovation projects in their future workplaces. A distinctive feature of the course is an innovation sprint / hackathon, where students participate in an intensive, practice-based co-creation process. The innovation sprint allows them to experience open innovation both as active participants—collaborating, prototyping, and pitching solutions—and as innovation-aware observers, who develop insight into what motivates companies to engage in such collaborations and how these processes are managed.