Бакалавриат
2026/2027
UX/UI аналитика
ID 1195724
Статус:
Курс обязательный (Управление цифровым продуктом)
Кто читает:
Департамент бизнес-информатики
Где читается:
Высшая школа бизнеса
Когда читается:
4-й курс, 2, 3 модуль
Охват аудитории:
для своего кампуса
Преподаватели:
Георгиев Михаил Миленов
Язык:
английский
Кредиты:
5
Контактные часы:
50
Course Syllabus
Abstract
By the end of this course, students will learn how to use product data and research tools to create impactful user experience solutions and influence product and business metrics. UX (User Experience) and UI (User Interface) now represent a distinct area of product analysis and work with digital communication tools. Despite the fact that the methodology and set of tools for UX/UI research are similar to traditional analytical tools, the scope of UX/UI research methods is unique, which emphasizes the relevance of this course. Upon mastering this discipline, students will be able to: calculate and analyze user behavior; identify segments and audience needs; develop a map of customer travel; use design thinking tools; choose packages of quantitative and qualitative methods to solve a problem; conduct UX testing and A/B tests; select hypotheses for testing, search for ideas, run tests and analyze errors.
Learning Objectives
- be able to understand user needs
- be able to transform needs into UX solutions
- be able to analyze the efficiency of UX solutions
Expected Learning Outcomes
- Formulate, validate, and prioritize UX hypotheses
- Create and validate UX solutions without development
- Evaluate the success of implemented UX solutions
- Implement appropriate tools for identifying valuable user needs basing on the product specifics
- Apply best practices and general rules for UX solution design
- Distinguish the role and responsibilities of a UX researcher within a product team
Course Contents
- Research & Discovery: How To Understand What Users Need
- Introduction into User Experience
- Solution design
- Analytics: How to Assess the Impact of Your Solution
- UX Strategy
- UX Essentials Recap
Assessment Elements
- Экзамен"Excellent" (8-10) Correct answers to 85-100% of the exam questions, "Good" (6-7) Correct answers to 70-85% of the exam questions, "Satisfactory" (4-5) Correct answers to 55-70% of the exam questions, Примеры заданий: o Tests (1 correct answer out of 4, mutual correct answers, one-word/digit answer) o It is in the lecture materials o Проверяет планируемые результаты обучения: o Formulate, validate, and prioritize UX hypotheses o Create and validate UX solutions without development o Evaluate the success of implemented UX solutions o Implement appropriate tools for identifying valuable user needs basing on the product specifics o Apply best practices and general rules for UX solution design o Distinguish the role and responsibilities of a UX researcher within a product team
- Домашнее задание.
- Tests at seminars: Активность.
- Посещаемость.
Interim Assessment
- 2026/2027 3rd module0.5 * Экзамен + 0.1 * Посещаемость + 0.2 * Tests at seminars: Активность + 0.2 * Домашнее задание
Bibliography
Recommended Core Bibliography
- UX/UI дизайн для создания идеального продукта : полный и исчерпывающий гид, Шуваев, Я. А., 2024
Recommended Additional Bibliography
- Бизнес, статистика и котики, Савельев, В. В., 2023
- Дизайн и поведение пользователей. Применение психологии и поведенческой экономики в разработке и UX - 978-601-08-4719-4 - Вендел Стивен - 2025 - Астана: Спринт Бук - https://ibooks.ru/products/399821 - 399821 - iBOOKS
- Здесь должен быть текст. Профессиональный UX-райтинг, Меттс, М. Дж., 2024
- Как брать интервью : искусство задавать правильные вопросы и получать содержательные ответы, Нельсон, Д., 2020