Бакалавриат
2026/2027
Деловые коммуникации
Статус:
Курс обязательный (Управление цифровым продуктом)
Где читается:
Высшая школа бизнеса
Когда читается:
4-й курс, 1 модуль
Охват аудитории:
для своего кампуса
Преподаватели:
Джедда Марина Александровна
Язык:
английский
Кредиты:
3
Контактные часы:
30
Course Syllabus
Abstract
In today’s changing and uncertain world, effective communication is one of the most critical skills to develop. How you communicate ideas, feelings, instructions and thoughts is crucial to your success, especially in business. Communication is an activity, skill and art that incorporates lessons learnt across a wide spectrum of human knowledge. Business Communication course is designed to introduce skills and practices that will help you communicate and develop communication strategy for your business and/or for business of your clients/stakeholders. As part of the program, we will explore how to communicate in written and oral form. We will practice some of the fundamentals of business writing, including memoranda, email, business letters, and discuss how to be persuasive and engaging in these writings. Additionally, we will explore oral presentations and interviews. Theoretical part of the course includes key concepts, frameworks and theories which being applied in combination with practical tasks will contribute to the development of your communication skills and competencies. This course is designed to give students a comprehensive view of communication, its scope and importance in business as well as the role of communication in influencing the decision-making process
Learning Objectives
- To familiarize students with a wide range of modern approaches and tools necessary for effective interaction in a business environment. To give an understanding of various types, forms, and channels of business communication, to transfer practical skills for solving complex and conflict situations that may arise during negotiations, teamwork, and cross-cultural communication. To familiarize with recommendations for forming and developing one's own style of presentations and negotiations.
Expected Learning Outcomes
- • Understands the scope of business communications process and its essential elements. Is aware of various communication models and understands how the communication process works. Distinguishes various communication barriers and is able to overcome them.
- Understands influencing attitudes through behaviour, Pratkanis stratgems. Demonstrates knpwledge of verbal and non-verbal communication aspects. Clearly defines the roles of non-verbal communication in business.Establishes effective contact and understands the effect of first impression in the process of communication. Effectively uses active listening techniques. Understands the importance of reputation in Business. Knows methods how to create an open communication culture in the organization.
- Is aware of types and variety of communication channels in business environment. Uses practical skills of both written and oral communication, such as business and academic writing, manages business phone calls and meetings.
- Understands the importance of public speaking in professional and personal life. Knows Public Speaking Basics & Psychology of performance. Performs preparation for the presentation. Uses effective material feeding techniques. Effectively uses visual aids (slides, graphs, videos). Interacts with the audience using presentation tools and techniques.
- Knows and uses various strategies for team communication. Understands the importance of fact checking and performs it. Understands the basics of conflict resolution techniques. Uses various methods of predicting and resolving conflicts Knows practical tips how to conduct meetings and interviews. Understands what team practices and rules work in business environment. Understands the rules of feedback and uses feedback techniques to facilitate team dynamics and ensure the effectiveness
- Understands the scope of business and cross-cultural etiquette in communications, verbal and non-verbal aspects, the essence of cultural shock and stereotypes as well as various ways to communicate during negotiaton process and team management activities
- Translates technical concepts and IT work outcomes into clear business-oriented language, highlighting benefits, expected results and business impact.
- Structures conscise messages for decision makers and stakeholders^ including the key idea< value proposition and specific request .
- Identifies communication barriers between IT and business and applies simple techniques such as metaphors, analogies and visual schemes to remove misunderstandings
Course Contents
- 1. Introduction to Business Communications. Basics of the communication process
- 2. Business Communications as a Tool of Influence.
- 3. Written and Oral Business Communication.
- 4. The Art of Public Speaking. Presentation Skills.
- 5. Teamwork and Communication.
- 6. Business Communication in the IT Environment: How to Translate Technical Language into Business Language
- 7. Negotiation process & Cross-cultural communication.
Assessment Elements
- Seminar ActivityAt each seminar, the student receives from 0 to 3 points depending on their activity and participation in class discussion. Attendance at seminars is mandatory. 0 points — absence or passive participation in the seminar. 1 point — weak participation in the seminar; questions unrelated to the lecture topic. 2 points — moderately active participation in the seminar (participation in discussions, topic-related questions, demonstration of knowledge of the lecture material). 3 points — active participation in the seminar that is beneficial to the whole group (active participation in discussions, topic-related questions that are useful for the whole group, demonstration of in-depth knowledge of lecture material and required literature, including during business games and case analysis). The total seminar activity score is converted to a standard 10-point scale according to the normalization table attached.
- Lecture Activity: TESTSix short in-class quizzes are conducted on students’ mobile devices using the online platform Yandex Forms based on the materials of previous lectures and the recommended reading list (core and additional literature). The duration of each quiz is 10 minutes. The quizzes consist of closed-ended multiple-choice questions with three levels of difficulty: Level A (5 questions, weight 1) — direct reproduction of the main definitions, models, concepts, and conclusions covered in the lecture slides. Level B (4 questions, weight 2) — the ability to work with lecture content, compare ideas, and analyze the material. Level C (1 question, weight 3) — understanding of the practical application of definitions, models, concepts, and conclusions.
- Group projectMini‑group presentation (5–6 students) maximum) and prepare a PowerPoint presentation on one of the topics offered by the instructor. The project results are presented in class in the form of an oral group report. During the presentation, the following skills acquired by the end of the course are assessed: ability to address the chosen topic, clarity of slide content, presentation and public‑speaking skills, and adherence to business etiquette. The presentation is graded on a 10‑point scale and the mark is awarded per group; all group members receive the same grade. All members of the group must be present during the presentation. The total duration of the presentation is 10 minutes, including answers to 1–2 follow‑up questions, with a maximum of 15 slides. The final version of the group presentation must be submitted to the instructor one day before the scheduled presentation date. Presentations submitted on the day of delivery incur a 2‑point penalty from the group’s total score
- Lectures and seminars presenceAttendance at classes scheduled under the Educational Plan and Individual Study Plan in accordance with the timetable.
- ExamFinal written exam (administered on computers in the classroom). The exam includes 40 questions with one correct answer, multiple correct answers, true/false items, and open-ended questions. A correct answer is worth 1 point. For questions with multiple correct answers, 0 points are awarded if not all correct options are selected. The total exam score is converted to the standard 10-point scale according to the normalization table published in the student materials. The exam includes closed-ended questions and open-ended questions at three difficulty levels: Level A (50% of the questions, weight 1): direct reproduction of the main definitions, models, concepts, and conclusions, in line with the lecture slides and the required core reading. Level B (40% of the questions, weight 2): the ability to work with lecture content, compare ideas, and analyze the material. Level C (10% of the questions, weight 3): understanding of the practical application of definitions, models, concepts, and methods. The duration of the exam is 80 minutes. The exam is conducted on the SmartExam platform.
Interim Assessment
- 2026/2027 1st module0.24 * Group project + 0.1 * Lectures and seminars presence + 0.4 * Exam + 0.16 * Seminar Activity + 0.1 * Lecture Activity: TEST
Bibliography
Recommended Core Bibliography
- Business Communication in Action : учебное пособие / Н. Л. Бороненкова, Н. А. Гончарова, В. Ю. Лапина [и др.]. — Екатеринбург : УрГЭУ, 2024. — 251 с. — Текст : электронный // Лань : электронно-библиотечная система. — URL: https://e.lanbook.com/book/481574 (дата обращения: 00.00.0000). — Режим доступа: для авториз. пользователей.
- Business writing today : a practical guide, Canavor, N., 2019
- The culture code : the secrets of highly successful groups, Coyle, D., 2024
Recommended Additional Bibliography
- Austin, J. (2019). Contemporary Conflict Resolution. Society Publishing.
- Coaching self-organising teams : helping teams flourish, Gorell, R., 2024
- Gilson, L. L., Davis, W. D., Gabelica, C., & Popov, V. (2020). “One Size Does Not Fit All”: Revisiting Team Feedback Theories From a Cultural Dimensions Perspective. Group & Organization Management, 45(2), 252–309. https://doi.org/10.1177/1059601120910859
- Meyer, E. (2014). The Culture Map : Decoding How People Think, Lead, and Get Things Done Across Cultures. PublicAffairs.
- Organizational culture mapping analysis through Organizational Culture Assessment (OCA). (2019). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.C39D5F27
- Systematic methods for analyzing culture : a practical guide, , 2021