Деловые культуры мира

2026/2027

Статус: Маго-лего

Кто читает: Школа инноватики и предпринимательства

Где читается: Школа инноватики и предпринимательства

Охват аудитории: для своего кампуса

Язык: русский

Кредиты: 3

Контактные часы: 32

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Аннотация

The course examines the business cultures of different parts of the world and their influence on business behavior and strategies in international business. Having completed this course, the participants will understand the nuances of working with vis-s-vis from any cultural background. After that, the specificity of marketing and customer service will be discussed. Finally, they will delve into details of working in multicultural and/or global team

Цель освоения дисциплины

To provide participants with a single comprehensive framework of cultural differences in the way we think
To understand the peculiarities of receiving and providing information across cultures
To create a map of key etiquette differences in different parts of the globe
To understand how our brain may make mistakes even if we have high CQ
To get the basics of the intercultural marketing in order to adapt participant’s work on attracting new customers and building a brand
To learn how customer does focus looks like in different cultures
To learn what is required of a global leader and to provide participants with instruments, which will help them, develop the necessary skillset
To provide the participants with the necessary instruments to select and retain the required employees

Планируемые результаты обучения

Differentiates national concepts of different cultures, explains the origins of national concepts
To understand the peculiarities of receiving and providing information across cultures
To understand how our brain may make mistakes even if we have high CQ
To learn how customer does focus looks like in different cultures
To learn what is required of a global leader and to provide participants with instruments, which will help them, develop the necessary skillset
To provide the participants with the necessary instruments to select and retain the required employees