2026/2027
Стратегический менеджмент международных компаний
ID 1253333
Статус:
Маго-лего
Кто читает:
Школа инноватики и предпринимательства
Где читается:
Школа инноватики и предпринимательства
Охват аудитории:
для своего кампуса
Язык:
русский
Кредиты:
6
Контактные часы:
48
Программа дисциплины
Аннотация
The course studies how managers will create value through the development and implementation of competitive strategies. We will deep dive together to explore beauty of strategic planning, key elements, frameworks & tools. The course aims to interact a lot among the class through practical cases and examples, experience and questions of students.
Цель освоения дисциплины
- To motivate students to think strategically in different situations.
- The ultimate objective is to be able to formulate but also to critically analyze various business strategies.
- To be able to deal with the basic strategy concepts introduced.
- To familiarize the students with the current frontier knowledge of academic research in strategy.
Планируемые результаты обучения
- Strategic thinking
- Critical thinking
- System thinking
- Ecosystem thinking
- Thinking from consumer lenses
- Foundational leadership skills to drive strategic goals
Содержание учебной дисциплины
- “Good and Bad Strategy”: Need to differentiate these two
- “Strategic Planning as a holistic process”: Who, how, when, and more critical one is Why?
- “The role of mega-macro-mini trends”: Trend is a friend
- “Vision-Mission-Values-Culture”: Fantastic 4
- “Blue Ocean Strategy”: Let’s explore BEC/BUM and ERRC
- “Industry structure and profitability”: Porter’s 5, supply chain, ROIC vs WACC Business-Level Strategy
- “Competitive advantage”: Efficiency and first mover advantage
- “Creating & capturing customer value”: Value created, value captures and customer surplus
- “Where to Play”: Country/market/segment prioritization
- “How to Win”: Your angle of attack
- “Mode of Execution”: Organic vs M&A
- “Level 5” leadership
- “Managing teams”
- “Polarity management”
Промежуточная аттестация
- 2026/2027 4th module0.2 * Meaningful class participation + 0.4 * Assigned articles (4 submissions) + 0.4 * Strategy Case
