2026/2027
Особенности цифровой экономики и цифрового бизнеса в Азиатско-Тихоокеанском регионе
Статус:
Маго-лего
Кто читает:
Департамент зарубежного регионоведения
Где читается:
Факультет мировой экономики и мировой политики
Охват аудитории:
для всех кампусов НИУ ВШЭ
Язык:
русский
Кредиты:
3
Контактные часы:
36
Программа дисциплины
Аннотация
The course offers an advanced analysis and discussion of macro-factors shaping the development of digital economy and digital business practices in the Asia-Pacific region. Specifically, the course includes five analytical blocks. Block I traces major mega-trends that define the evolution of global digital economy and global digital business, as well as points out salient features of the Asia-Pacific region from a digital economy and a digital business perspective. Block II discusses selected regulatory aspects of Asia-Pacific digital economy and digital commercial practices, as well as data localization regulations, fintech-related issues and central bank digital currencies (CBDC) in various Asia-Pacific states. Block III outlines retail practices, including neuro-marketing across the Asia-Pacific region, as well as HealthTech, influencers and the impact of the Metaverse. Block IV reveals the specificity of digital infrastructure in the Asia-Pacific region: the 5G internet, data centers, smart logistics and smart cities. Block V explores in detail the corporate aspects of Asia-Pacific digitalization (exemplified by chaebols, keiretsu, Taiwanese corporations and Chinese government-linked companies), as well as scrutinizes main types and examples of digital platforms across the Asia-Pacific region (exemplified by Line, Bukalapak and Pomelo). In Block VI, regional EdTech practices are considered. Block VII gives insights into DX-related conceptual questions and trends, as well as scrutinizes selected DX-related theoretical aspects. Selected digitalization-related resources and metrics are offered. The course applies advanced and immersive learning and teaching techniques, which makes in comprehensive, insightful and eventually rewarding.
Цель освоения дисциплины
- • Learning Objectives • To outline salient features of the global trends that shape digital economy and digital business; to specify the extent to which the Asia-Pacific region follows these developments; • To comprehen discuss the infrastructure-related issues of digital transformation of the Asia-Pacific economy and business; • To assess digitalization-related regulatory pillars shaping the regional economic and business practices; • To review issues relevant to the digital transformation of advertising and brand-building, including salient features of neuromarketing in Asia-Pacific companies and their digitally-enabled market entry strategies; • To review how the Asia-Pacific corporate sector responds to the on- going digitalization, as well as to examine practices followed by the Asia-Pacific digital champions; • To comprehensively explore notable digital education-related and digital skill training-related trends across the Asia-Pacific region; • To provide students with interactive training and other forms of immersive activity relevant to the issues discussed.
Планируемые результаты обучения
- Understand salient features of digitalization-related economic and business transformations across the Asia-Pacific region;
- Critically reflect on forms and directions of digital transformation of economic and business processes across the Asia-Pacific region;
- Be aware of the way digitally enabled practices in the Asia-Pacific corporate sector function
- Advise government agencies and the corporate sector on the issues explored and discussed during the course
- Hard Skills: accomplish time-pressing and intellectually-demanding tasks relevant to the topics discussed
- Soft Skills: build up multi-cultural networking and carry on teamwork
Содержание учебной дисциплины
- Block 1. Digital economy and digital business: global trends and Asia-Pacific specificity.
- Block 2. The digital infrastructure in the Asia-Pacific region
- Block 3. The B2C dimension of digitalization-related economic and business processes in the Asia-Pacific region
- Block 4. The regulatory dimension of Asia-Pacific digital economic and business practices
- Block 5. The corporate and state-corporate dimension of digital economy and business in the Asia-Pacific region
- Block 6. Business education and skill traning in the Asia-Pacific region: a digital perspective
- Block 1. Digital economy and digital business: global trends and Asia-Pacific specificity
- Block 2. The digital transformation in the Asia-Pacific region: selected regulatory issues.
- Block 4. The B2B dimension of digital transformation in the Asia-Pacific Region.
- Block 5. The corporate dimension of digital economy and business in the Asia-Pacific region
- Block 6. Edtech in the Asia-Pacific region.
- Block 7. Asia- Pacific digital economy and digital business: selected conceptual questions.
Элементы контроля
- An individual essaysThe students are to prepare individual essays on the topics offered by the professors. The requirements will be explained in detail by the professors. Essays are an individual assignment.
- A mini-projectThe students are to participate in mini-projects. The requirements will be explained in detail by the professors. Mini-projects (a collective assignment) account for soft skills training.
- A collective research papera collective research paper is not part of assessment components. This paper is an entry point to the final grade (without participating in this form of activity, a student is not allowed to receive the final grade).
- The final examThe students are to pass the final exam. Issues covered during the course will be discussed. In selected cases, an exemption is possible.
Промежуточная аттестация
- 2026/2027 1st module0.2 * A mini-project + 0.3 * An individual essays + 0.2 * A collective research paper + 0.3 * The final exam
