Магистратура
2026/2027
Новостные рынки, управление контентом и определение новостной повестки
Статус:
Курс обязательный (Современная журналистика)
Кто читает:
Институт медиа
Где читается:
Факультет креативных индустрий
Когда читается:
1-й курс, 3 модуль
Охват аудитории:
для своего кампуса
Язык:
английский
Кредиты:
3
Контактные часы:
32
Course Syllabus
Abstract
The course offers a comprehensive interdisciplinary approach to the global media landscape and analyzes current trends in media industry amid rapid technological shifts, evaluating platform impacts and evolving audience behaviors. The course examines the role of global media outlets as a key instrument in influence warfare and focuses on real-world examples, such as comparing media coverage of major geopolitical crises across global media outlets. Particular attention is paid to practical-oriented aspect of the course that will enable students to learn how news is crafted inside the newsroom: from building the news agenda to managing content creation. Students will learn how to produce different types of audiovisual content, set social media trends, verify sources and assess authenticity in a digital-first environment.
Learning Objectives
- To develop a comprehensive understanding of the operational structure of a television newsroom, and to acquire the practical competencies required to produce a news story across the full editorial cycle — from initial pitch through to broadcast — including under the conditions of breaking news coverage.
- To develop skills in digital storytelling, real-time reporting, and ethical content creation for social media environments.
- To identify trending topics, adapt content for different platforms and audiences, and work effectively with short-form and long-form formats.
- To apply fact-checking and verification techniques to evaluate the credibility of user-generated content.
- To learn how to use AI in content production and distribution.
Expected Learning Outcomes
- Formulates a general understanding of the global media landscape and evaluate the shifting global power dynamics in media
- Explains the role of social media in amplifying or suppressing voices, including issues of visibility, algorithmic bias, and digital censorship
- Analyzes real-time and historical media campaigns, conduct narrative tracking, evaluate disinformation tactics, and develop skills in identifying and countering influence warfare operations.
Course Contents
- The global media landscape: from Western dominance to multipolarity.
- The role of social media platforms as primary news environments.
- News production workflow: a look inside a television newsroom.
- The art of crafting news on social media.
- The use of AI in content verification and production.
- Media as a key instrument in modern influence warfare.
Assessment Elements
- Role play game
- Individual Assignment
- Newsroom workshop
- Attendance of classes & Activity during the course
Interim Assessment
- 2026/2027 3rd module0.3 * Individual Assignment + 0.2 * Attendance of classes & Activity during the course + 0.2 * Newsroom workshop + 0.3 * Role play game
- 2027/2028 1st module0.2 * Newsroom workshop + 0.3 * Role play game + 0.2 * Attendance of classes & Activity during the course + 0.3 * Individual Assignment
Bibliography
Recommended Core Bibliography
- A history of communications : media and society from the evolution of speech to the Internet, Poe, M. T., 2011
- A reader in marketing communications, , 2005
Recommended Additional Bibliography
- Handbook of telecommunications economics. Vol.2: Technology evolution and the Internet, , 2005