Корпоративная культура и деловая коммуникация

Бакалавриат 2026/2027

Статус: Курс обязательный (Иностранные языки и межкультурная коммуникация)

Кто читает: Школа иностранных языков

Где читается: Факультет гуманитарных наук

Когда читается: 3-й курс, 3, 4 модуль

Охват аудитории: для своего кампуса

Язык: английский

Кредиты: 5

Контактные часы: 86

Full Syllabus Ask Question

Abstract

The course is designed for third-year bachelor students, who major in “Intercultural communication”. Students will learn to explore the foundations of internal communications, analyze cultures of different organizations and gain the skills professional communicators need to create and develop corporate cultures that can become key for organizations a critical source of sustainable competitive advantage. The course provides students with hands-on experience of applying the knowledge and skills they gain through examining authentic real-world cases and working on projects.

Learning Objectives

to analyze organizational internal communications
to evaluate and describe corporate cultures
to create effective oral and written messages for business communication
to design and implement high-trust organizational cultures

Expected Learning Outcomes

To apply the knowledge and skills they get to research, evaluate and manage internal communication
To know the history and the basics of internal communications theory
To understand how communication works in organizational structures and cultures
To know the main principles of corporate branding
To understand why corporate branding can become an invisible strategic asset
To apply the knowledge and skills they get to design sustainable corporate cultures
To know how successful organizations communicate with their employees
To understand the role of corporate culture and culture management in organizational success
To apply knowledge and skills they get to create effective business letters
To develop conflict management skills
To know management styles and their characteristics

Course Contents

Internal Communications
Corporate Branding
Corporate Communication
Managing Conflict
Nature of Conflict and Conflict Escalation
Role of Culture in Conflict Resolution
Conflict Management Strategies
Personality and Conflict Perception
The Language of Conflict: Are a Peace-Maker Or a Peace-Breaker?
Party-Directed Mediation Workshop

Assessment Elements

Corporate Culture test
Test on Corporate Culture aspect
Internal Communications Test
Corporate Branding Test
Communication Plan
Conflict Management written assignments
Conflict Sources Analysis, Direct or Indirect Conflict Management Approach Analysis, Mediation Activity & Reaction Paper, Negotiation Activity & Reaction Paper.
Conflict Management continuous assessment
Evaluation of your in-class participation that requires doing the assigned home reading and practice as well as a series of randomly assigned in class writing and speaking exercises that ask you to reflect on the given problem.
Business English. Continuous Assessment
Evaluation of your in-class participation that requires doing the assigned home reading and practice as well as a series of randomly assigned in class writing and speaking exercises that ask you to reflect on the given problem.
Business English. Written Assessment
Unit 4 Test, Unit 5 Test, Final Test, Letter, Business Proposal, Risk Management Scheme
Business English. Oral Assessment
Poster Presentation, Rebranding Agenda
Lectures Attendance

Interim Assessment

2026/2027 4th module
0.1 * Business English. Continuous Assessment + 0.15 * Conflict Management continuous assessment + 0.05 * Business English. Oral Assessment + 0.15 * Conflict Management written assignments + 0.1 * Internal Communications Test + 0.1 * Business English. Written Assessment + 0.1 * Communication Plan + 0.05 * Lectures Attendance + 0.1 * Corporate Branding Test + 0.1 * Corporate Culture test

Bibliography

Recommended Core Bibliography

Flamholtz, E., & Randle, Y. (2011). Corporate Culture : The Ultimate Strategic Asset. Stanford, Calif: Stanford Business Books. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=367464

Recommended Additional Bibliography

FitzPatrick, L., & Valskov, K. (2014). Internal Communications : A Manual for Practitioners. London: Kogan Page. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=816423

Authors

Kriukova Elizaveta Sergeevna
Vradii Nadezhda Valentinovna
Kolesnikova Ekaterina Alekseevna
Budnikova Alina Aleksandrovna

Course Syllabus