Магистратура
2026/2027
Медиаинновации
ID 1177906
Статус:
Курс обязательный (Медиаменеджмент)
Кто читает:
Институт медиа
Где читается:
Факультет креативных индустрий
Когда читается:
2-й курс, 2 модуль
Охват аудитории:
для своего кампуса
Преподаватели:
Смирнова Виктория Александровна
Язык:
английский
Кредиты:
3
Контактные часы:
24
Course Syllabus
Abstract
The course Media Innovations invites students to critically examine and apply emerging technologies and innovative practices across creative and media industries, with a particular focus on media workflows, products, platforms, and forms of audience engagement. It explores how traditional media processes are being transformed by emerging technologies, new organizational practices, and innovative approaches to content creation and distribution across global media industries. The course approaches innovation not only as the adoption of new tools, but as a process that can reshape narratives, audience relationships, professional roles, business models, and organizational practices. Students will examine the technological, creative, economic, ethical, and organizational dimensions of media innovation through case studies, critical analysis, collaborative exercises, and speculative design. The course is structured as an innovation laboratory. Throughout the course, students will develop their own media innovation projects, moving from the identification of an opportunity or problem through ideation, prototyping, evaluation, and the development of an implementation strategy. The course culminates in the presentation and defense of an original media innovation project.
Learning Objectives
- Critically assess emerging media technologies and evaluate their impact on creative, communicative, and professional practices.
- Analyze how new technologies, platforms, and organizational practices transform traditional media workflows, production processes, and distribution models.
- Identify and articulate how media innovation can reshape narrative forms, audience engagement, media aesthetics, products, and business models.
- Identify opportunities for innovation by analyzing technological developments, audience needs, market changes, and emerging forms of media consumption.
Expected Learning Outcomes
- Develop and prototype original media concepts using emerging technologies and creative methods, including AI-based tools where appropriate.
- Evaluate the feasibility, potential value, adoption, scalability, and risks of proposed media innovations within broader technological, organizational, and economic contexts.
- Critically assess the legal and ethical implications of emerging media technologies, particularly in relation to copyright, data privacy, transparency, bias, and accountability for AI-generated content.
- Develop and communicate an evidence-based strategy for implementing and presenting an original media innovation project.
Course Contents
- What Is Media Innovation?
- Source of Media Innovations
- Designing New Media Products and Formats
- AI technologies as the main driver of innovations
- Barriers to Media Innovation
- Innovation Roadmaps and Experimentation
Assessment Elements
- Seminar Tasks
- Colloquium
- Final ProjectEach work group consists of 3–4 students and they work together. The same grade will be assigned to all students in the group, assuming that each student contributes equally.
Interim Assessment
- 2026/2027 2nd module0.5 * Final Project + 0.25 * Seminar Tasks + 0.25 * Colloquium
Bibliography
Recommended Core Bibliography
- Неренц Д.В. - Журналистика и медиакоммуникации в цифровой среде - 978-5-7281-3110-6 - Российский государственный гуманитарный университет - 2022 - https://znanium.ru/catalog/document?id=426174 - 426174 - ZNANIUM
Recommended Additional Bibliography
- Индустрия сознания. Элементы теории медиа - 978-5-91103-323-1 - Энценсбергер Г. - 2016 - Москва: Ад Маргинем Пресс - https://ibooks.ru/products/370052 - 370052 - iBOOKS