Магистратура 2026/2027

Семинар наставника "Менеджмент в индустрии впечатлений"

ID 1161631

Статус: Курс обязательный (Менеджмент в индустрии впечатлений)

Кто читает: Департамент менеджмента

Где читается: Санкт-Петербургская школа экономики и менеджмента

Когда читается: 1-й курс, 1-4 модуль

Охват аудитории: для своего кампуса

Преподаватели: Зеленская Елена Михайловна

Язык: английский

Кредиты: 2

Контактные часы: 16

Course Syllabus

Abstract

The seminar is an active form of training in professional competencies, with academics and practitioners being involved in the seminar. The course is designed to develop the students' understanding of the state of the art practices in the cultural sector and build their individual learning and career trajectories. Field visits of art institutions, guest lectures, consultations and workshops are vital elements of the course.

Learning Objectives

• Together with the mentor, to design personal educational results of students
• To gain individual counseling and support of the student's educational trajectory, in particular in the research activities
• To gain a broad understanding of best practices and trends in the arts and cultural sector

Expected Learning Outcomes

• is able to build a trajectory of professional development and career
• is able to understand and navigate in the current trends in the arts and cultural sphere

Course Contents

• Introduction to the master's programme "Arts and Culture Management"
• Key career trajectories in arts and cultural sector
• Research trajectory
• Individual and group consultations
• Career and employment workshops

Assessment Elements

• Essay
  The students write an essay (up to 1000 words) on a topic suggested by the instructor. The use of AI is not allowed.
• Participation in field visits
  The student is expected to participate in at least one field visit to an art institution organised by the mentor.
• Participation in guest lectures and workshops
  The student is expected to participate in at least two guest lectures or workshops organised by the mentor.
• Assignment
  The students compile an assignment with accordance to the guidelines distributed by the instructor in advance.

Interim Assessment

• 2026/2027 4th module
  0.15 * Participation in field visits + 0.35 * Essay + 0.35 * Assignment + 0.15 * Participation in guest lectures and workshops

Bibliography

Recommended Core Bibliography

• Economics of Art and Culture,
Authors Bruno S. Frey, 2019, https://doi.org/10.1007/978-3-030-15748-7
• Flores‐Gómez, P.A., Pérez‐Villarreal, H.H., Martínez‐Ruiz, M.P., & Pick, D. (2025). The Evolution of the Experience Economy in 25 Years: Conceptual Shifts, Emerging Themes, and Future Directions (1998–2023). International Journal of Consumer Studies, 49(6), n/a. https://doi.org/10.1111/ijcs.70135

Recommended Additional Bibliography

• The Handbook of Creativity & Innovation in Business: A Comprehensive Toolkit of Theory and Practice for Developing Creative Thinking Skills, Editor Rouxelle de Villiers, 2022,
https://doi.org/10.1007/978-981-19-2180-3

Authors

• ZELENSKAYA ELENA MIKHAYLOVNA