Бакалавриат
2026/2027
Особенности ведения бизнеса и взаимодействия с государственными структурами странах в Азии
Статус:
Курс по выбору (Международные отношения)
Кто читает:
Департамент зарубежного регионоведения
Где читается:
Факультет мировой экономики и мировой политики
Когда читается:
4-й курс, 3 модуль
Охват аудитории:
для своего кампуса
Язык:
английский
Кредиты:
3
Контактные часы:
28
Course Syllabus
Abstract
The course aims to provide students with a comprehensive understanding of the doing business conditions and implementing business strategies in Asian countries, with a focus on the Asia-Pacific region. The course covers a range of practically-oriented topics: various types of Asian brands and the specifics of their promotion, East Asian global value chains and their commercial dimension; multilateral venues focusing on business cooperation; interpersonal relationships as a driver in commercial success in the Asia-Pacific region; as well as the specifics of government-business dialogue in Asia-Pacific countries. The course is integrated with projects that are carried out at the HSE University and focus on Asia-Pacific commercial practices.
Learning Objectives
- The course aims at developing fundamental competencies necessary for understanding major characteristics of the Asia-Pacific region as a business environment. The course offers a seamless approach to exploring the most significant macro-factors influencing the business environment and the strategies of companies that operate in the region
- This objective is achieved by addressing the following tasks. To identify the distinctive features of the Asia-Pacific region as a doing business area;
- This objective is achieved by addressing the following tasks. To present an outline of global value chains (GVC) in the Asia-Pacific region (both producer GVC and consumer GVC), as well as to trace the specifics of their digital transformation;
- This objective is achieved by addressing the following tasks. • To classify Asian brands and identify major features of successful advertising campaigns in the Asia-Pacific region, including those that use neuro-marketing tools;
- This objective is achieved by addressing the following tasks. • To examine and assess the characteristics of personal relationship marketing across the Asia-Pacific region, as well as to compare them with Western and Russian practices. Special attention will be paid to their digital transformation;
- . This objective is achieved by addressing the following tasks. • To highlight the distinctive features of Asia-Pacific companies (chaebols, keiretsu, state-owned enterprises in the PRC, micro-, small and medium-sized enterprises in Southeast Asian countries). The most significant aspects of their corporate governance will be traced;
- This objective is achieved by addressing the following tasks. • To explore the specifics of government-business relations in the Asia-Pacific region (exemplified by China, Vietnam and India).
Expected Learning Outcomes
- Be able to search for and analyze information on topics within the subject area, to work as part of a team, and to present the results of this activity;
- Understand macro-factors shaping business practices in the Asia-Pacific region, as well as the way they evolve;
- Analyze the processes shaping the business environment in the Asia-Pacific region, as well as independently resolve issues relevant to optimal strategies for conducting commercial activities in the region;
Course Contents
- Topic 1. The Asia-Pacific region as a Doing Business Area
- Topic 2. Global Value Chains as a Factor of Business Activity in the Asia-Pacific Region
- Topic 3. Brand Development and Advertising Campaigns in the Asia-Pacific Region
- Topic 4. Main Types of Companies in the Asia-Pacific Region
- Topic 5. Government-Business Dialogue in Asia-Pacific Countries
Bibliography
Recommended Core Bibliography
- Asia in international relations : unlearning imperial power relations, , 2017
- Strategy for success in Asia : mastering business in Asia, Delios, A., 2005
Recommended Additional Bibliography
- Intellectual property rights and ASEAN development in the digital age, , 2022
- International relations in South Asia : search for an alternative paradigm, , 2008
- The ASEAN miracle : a catalyst for peace, Mahbubani, K., 2018