Стратегии международных компаний

2026/2027

Статус: Майнор

Кто читает: Департамент мировой экономики

Где читается: Факультет мировой экономики и мировой политики

Охват аудитории: для всех кампусов НИУ ВШЭ

Язык: английский

Кредиты: 5

Контактные часы: 76

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Abstract

In strategic management, strategy is often perceived as an abstract category or a set of analytical tools. This course offers a different perspective: strategy is viewed as a practical and context-specific discipline, inseparable from the specific organization, market, and institutional environment. The course focuses not on which tools to use, but on how strategic decisions are made, why some strategies work while others don't, and how strategy is shaped, challenged, and reimagined in the face of uncertainty and global competition.

Learning Objectives

Upon completion of the course, students: - understand strategy as a context-sensitive practice; - are able to analyze and justify strategic decisions in international business; - are able to apply strategic thinking both in an organizational context and in their own professional trajectory.

Expected Learning Outcomes

Acquire necessary knowledge and skills to utilize most valuable practices of Strategic Marketing and Strategic Management;
Articulate their own idea of what Strategy is;
Command the necessary theoretical level of familiarization of the International Business Environment;
Create their own Strategy for beginning of their Professional Life.
Decide what incentives for business expansion are critical for various types of strategy;
Learn the most important dimensions of Strategy in Nature, Society, Politics and Business;
Understand the metrics of the Strategy success in the long run;

Course Contents

Topic 1. What does it mean to "think strategically"?
Topic 2. Strategy in a Real Context
Topic 4. Strategic Success and Long-Term Consequences
Topic 3. How Strategies Are Actually Formed
Topic 5. How do we know that some particular Strategy was successful?
Topic 6. Why and when build your own Strategy?

Assessment Elements

Lecture activity
Active participation: camera on, quizzes, questions, discussions
Case project
Group-based case analysis (mid-course)
Exam
Retake is carried out if the student, after completing the course, did not score the required number of points for credit
Seminar activity
Participation in discussions, answers to questions, in-class work

Interim Assessment

2026/2027 4th module
0.25 * Case project + 0.15 * Lecture activity + 0.25 * Seminar activity + 0.35 * Exam

Bibliography

Recommended Core Bibliography

Harvard Business Review, Michael E. Porter, W. Chan Kim, & Renée A. Mauborgne. (2011). HBR’s 10 Must Reads on Strategy (including Featured Article “What Is Strategy?” by Michael E. Porter): Vol. [Academic Subscription]. Harvard Business Review Press.
The idea factory : learning to think at MIT, White, P., 2001
Медведев А.Г. - Международный менеджмент: стратегические решения в многонациональных компаниях - 978-5-9924-0082-3 - Санкт-Петербургский государственный университет - 2014 - https://znanium.ru/catalog/document?id=373785 - 373785 - ZNANIUM
Международный бизнес: Учебник для вузов. Стандарт третьего поколения 3++ - 978-5-4461-0720-9 - Трифонова Н., Максимцев И., Майзель А., Пивоваров И. - 2018 - Санкт-Петербург: Питер - https://ibooks.ru/products/356239 - 356239 - iBOOKS
Международный менеджмент : учебник для вузов / под редакцией Е. П. Темнышовой. — Москва : Издательство Юрайт, 2026. — 368 с. — (Высшее образование). — ISBN 978-5-534-17593-6. — Текст : электронный // Образовательная платформа Юрайт [сайт]. — URL: https://urait.ru/bcode/600354 (дата обращения: 02.07.2026).
Новая корпоративная стратегия, Ансофф, И., 1999
Поспелов В.К., Котляров Н.Н., Лукьянович Н.В. и др. - Международный бизнес - 978-5-16-015010-9 - НИЦ ИНФРА-М - 2022 - https://znanium.ru/catalog/document?id=386725 - 386725 - ZNANIUM

Recommended Additional Bibliography

Becerra, M. (2009). Theory of the Firm for Strategic Management : Economic Value Analysis. Cambridge University Press.
T.R. Reid. (2001). The Chip : How Two Americans Invented the Microchip and Launched a Revolution. Random House.

Authors

Sudakova Iuliia Mikhailovna

Course Syllabus