Бакалавриат
2025/2026
Основы теории коммуникаций (Часть 2)
Статус:
Курс обязательный (Глобальные цифровые коммуникации)
Кто читает:
Школа коммуникаций
Где читается:
Факультет креативных индустрий
Когда читается:
2-й курс, 4 модуль
Онлайн-часы:
80
Охват аудитории:
для своего кампуса
Преподаватели:
Дроздов Денис Андреевич
Язык:
английский
Кредиты:
3
Контактные часы:
20
Course Syllabus
Abstract
This is an introductory course for students aiming to pursue Advertising and Public Relations major. The course is designed to explore internationally recognized major theoretical concepts and applications of communication studies, as well as major approaches to communication theory. Communication discipline borrows a lot of its theoretical base from psychology, sociology, anthropology, philosophy, critical theory, feminist theory, business management, economics, and linguistics. Hence, this course will also address multidisciplinary theoretical issues from various communication branches, such as interpersonal, group, organizational, intercultural, gender communication as well as critical approaches and mass communication and media perception. Coursework is designed to encourage students to give critical consideration to the place of theory within the communication discipline and to apply the theories in their everyday lives. This course will also connect major communication theories with the major traditions in communication theory, including semiotics, phenomenology, cybernetic, socio-cultural, socio-psychological, critical, and rhetorical traditions. Finally, the course will allow students to get an understanding on the role of theory in communication studies and become familiar with the key English vocabulary used by scholars in the humanities and social sciences. The course will utilize handouts, videos, project work and the Internet to examine and discuss the economic, social, and political impact of communication. Also, students are expected to take an online course, prior taking the class. Each of in-class seminars correspond with the material students familiarize themselves with during the online course. The guidelines and instructions on course are explicitly detailed below.
Learning Objectives
- To create an understanding of the essence of communication theory as a practical and research discipline.
- To get familiar with major theories is communication field, including theories of micro-, meta- and macro level.
- To learn and apply modern tools and techniques in communication research.
- To develop skills necessary for strategic communication.
Expected Learning Outcomes
- Use major concepts and constructs to analyze communication practices.
- Describe, explain, and interpret the phenomenon of communication research and its applications in professional and personal contexts.
- Describe the development of communication theories and explain their implications across different contexts.
- Analyze and compare case studies and strategic communication in interpersonal, group, mediated, mass, and online contexts.
- Identify and analyze the impact of multiculturalism and diversity on communication theory and practice.
- Classify and distinguish main types of communication theories.
Course Contents
- Lecture 1 Introduction
- Lecture 2 Interpersonal Communication
- Lecture 3 Group Communication
- Lecture 4 Public Rhetoric and Persuasion
- Lecture 5 Mass Communication and Media Effects
- Lecture 6 Social Media
- Lecture 7 Theories of Public Relations
- Lecture 8 Critical Theory in Communication
- Lecture 9 Theory Guided Communication
Assessment Elements
- Seminar activityAssessment of oral answers Answers are evaluated based on relevance, theoretical accuracy, analytical depth, and connection to the question. Length is not a criterion: a short, precise, theory-based answer can receive full credit, while a long but unfocused response may receive none. A student may receive full credit for a brief but well-structured and theoretically grounded answer. Conversely, no credit may be given even after a long response if it is off-topic, evasive, or conceptually empty. 1 point Awarded when the answer is clearly relevant, focused, and directly addresses the question. The response shows solid understanding of theory and applies it accurately. The student demonstrates analytical thinking (explaining why and how phenomena occur through theory, not just describing them). A single well-developed argument is sufficient. Use of a relevant example, integrated into the theoretical explanation, strengthens the answer. Minor language issues do not reduce the score if the analysis is clear and precise. 0.5 point Awarded when the answer is partially correct but uneven, underdeveloped, or only loosely connected to theory. The student shows some understanding but remains vague, overly descriptive, or inconsistent. Concepts may be mentioned correctly but not fully explained or are weakly applied. The response may address the general topic but not fully answer the specific question. 0 points Awarded when there is no meaningful answer. This includes silence, minimal irrelevant phrases, off-topic responses, or long but conceptually empty answers. Severe misunderstanding or misuse of theory also results in zero credit. Length does not compensate for lack of relevance or analytical content.
- Oral ExamFormat of the exam The oral exam is based on tickets. Each ticket contains a communication scenario and a set of theories. The task is to identify the core communication problem, analyze it using theory, and propose a theory-based solution. Procedure The student draws 1 ticket The student is given 3 min. for preparation Brief notes are allowed; writing a full script is discouraged, as the exam assesses oral analytical reasoning, not memorized reproduction Oral answer in English: up to 7 minutes; longer answers are interrupted After the answer, the examiner may ask 1–2 optional follow-up questions, which may affect the final grade. After that, the student leaves The mark is announced later, after the examiner has finished evaluating the performance The student is expected to: Identify the main communication problem Explain the situation using the relevant theories from the ticket Show why these theories are useful here and, ideally, how they relate to each other Propose a concrete communication strategy, intervention, or solution grounded in theory Recommended internal structure of an answer: Analytical framing of the case Theoretical explanation (2+ theories) Comparison or integration of theories Communication strategy Short conclusion
Bibliography
Recommended Core Bibliography
- A first look at communication theory, Griffin, E., 2019
- Communication Theory and Research, edited by Denis McQuail, et al., SAGE Publications, 2006. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=334341.
- Theories and Models of Communication, edited by Paul Cobley, and Peter J. Schulz, De Gruyter, Inc., 2013. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=1108066.
Recommended Additional Bibliography
- Aristotle, Yunis, H., Waterfield, R., & Aristotle. (2018). The Art of Rhetoric. Oxford, United Kingdom: OUP Oxford. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2096818
- Caywood, C. L. (1997). The Handbook of Strategic Public Relations & Integrated Communications. New York: McGraw-Hill Professional. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=51946
- Christian Fuchs. (2016). Critical Theory of Communication: New Readings of Lukács, Adorno, Marcuse, Honneth and Habermas in the Age of the Internet. Netherlands, Europe: University of Westminster Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.BC121641
- Communication and Organizational Knowledge : Contemporary Issues for Theory and Practice, edited by Heather E. Canary, and Robert D. McPhee, Routledge, 2010. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=547335&query=Communication+and+Organizational+Knowledge+%3A+Contemporary+Issues+for+Theory+and+Practice
- Discourse and Communication : New Approaches to the Analysis of Mass Media Discourse and Communication, edited by Teun A. Van Dijk, De Gruyter, Inc., 2011. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=3042341.
- Fackler, M., & Fortner, R. S. (2014). The Handbook of Media and Mass Communication Theory. Chichester, West Sussex, UK: Wiley-Blackwell. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=716712
- Language, Power and Ideology : Studies in political discourse, edited by Ruth Wodak, John Benjamins Publishing Company, 1989. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=673092.
- Martin, J. (2015). Situating Speech: A Rhetorical Approach to Political Strategy. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.9ADDDE3B
- Miller, D., Costa, E., Haynes, N., McDonald, T., Nicolescu, R., Sinanan, J., … WANG, X. (2016). How the World Changed Social Media. United Kingdom, Europe: UCL Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.D48E7908
- Poynter, R. (2010). The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers. Chichester, West Sussex, U.K.: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=339147
- Schiffrin, D., Hamilton, H. E., & Tannen, D. (2015). The Handbook of Discourse Analysis (Vol. Second edition). Malden, MA: Wiley-Blackwell. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=985110
- Solomon, Denise, and Jennifer Theiss. Interpersonal Communication : Putting Theory into Practice, Routledge, 2013. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=1101332.
- The Routledge Handbook of Language and Media [Электронный ресурс] / ed. by Colleen Cotter, Daniel Perrin; DB ebrary. – London; New York: Routledge; Taylor & Francis Group, 2018. – 572 p. – Режим доступа: https://ebookcentral.proquest.com/lib/hselibrary-ebooks/reader.action?docID=4939135&query=Methods+of+Critical+Discourse+Analysis+
- Theaker, Alison. The Public Relations Handbook, Taylor & Francis Group, 2011. ProQuest Ebook Central, https://ebookcentral.proquest.com/lib/hselibrary-ebooks/detail.action?docID=957791.