2025/2026

Искусственный интеллект в маркетинге, СМИ и PR

Статус: Маго-лего

Кто читает: Департамент больших данных и информационного поиска

Где читается: Факультет компьютерных наук

Когда читается: 4 модуль

Охват аудитории: для всех кампусов НИУ ВШЭ

Преподаватели: Нам Юлиана Нероновна

Язык: английский

Кредиты: 3

Контактные часы: 24

Course Syllabus

Abstract

This practical course focuses on leveraging artificial intelligence to automate everyday work tasks. Participants will explore modern AI tools for optimizing information processing, content creation, data management, and communication. The program is designed to enhance personal efficiency and team productivity through the strategic integration of AI into existing workflows.

Learning Objectives

• Understand and apply practical strategies for seamlessly integrating artificial intelligence tools into existing professional workflows to enhance efficiency, reduce manual effort, and optimize team productivity.

Expected Learning Outcomes

• Apply artificial intelligence tools to the work with DSGE models

Course Contents

• AI in Marketing, Media & PR: Foundations and Key Concepts
• Integrating AI tools into workflows
• Artificial Intelligence for Marketing and PR Specialists

Assessment Elements

• Домашнее задание 1
• Домашнее задание 2
• Домашнее задание 3
• Проект

Interim Assessment

• 2025/2026 4th module
  0.25 * Домашнее задание 3 + 0.25 * Домашнее задание 1 + 0.25 * Проект + 0.25 * Домашнее задание 2

Bibliography

Recommended Core Bibliography

• A guided tour of artificial intelligence research. Vol. 1: Knowledge representation, reasoning and learning, , 2020

Recommended Additional Bibliography

• Artificial intelligence, , 2019

Authors

• Королева Анастасия Романовна
• BORMAN MARINA YURIEVNA