2025/2026
Искусственный интеллект в маркетинге, СМИ и PR
Статус:
Маго-лего
Где читается:
Факультет компьютерных наук
Когда читается:
4 модуль
Охват аудитории:
для всех кампусов НИУ ВШЭ
Преподаватели:
Нам Юлиана Нероновна
Язык:
английский
Кредиты:
3
Контактные часы:
24
Course Syllabus
Abstract
The course “AI Task Automation” is aimed at developing practical skills in using artificial
intelligence tools to automate workflows. The course covers key aspects of working with modern
AI tools: from understanding the capabilities and limitations of language models and prompt
engineering techniques to applying AI in research, document and data workflows, and no-code
development. Special emphasis is placed on critical thinking when working with AI and on
practically configuring an AI environment for everyday tasks. The course concludes with
presentations of individual workflow automation projects.
Learning Objectives
- The objective of the course is to develop students’ practical competencies in applying artificial intelligence tools to automate professional tasks, to foster critical thinking when working with AI tools, and to build the ability to independently construct an effective AI environment for everyday work in a no-code mode.
Expected Learning Outcomes
- Knowing the basic terms related to artificial intelligence
- Apply artificial intelligence tools to the work with DSGE models
Course Contents
- AI in Marketing, Media & PR: Foundations and Key Concepts
- Integrating AI tools into workflows
- Artificial Intelligence for Marketing and PR Specialists
