Бакалавриат
2025/2026
Внутреннее предпринимательство как метод коммерциализации идей
Статус:
Курс по выбору (Реклама и связи с общественностью)
Кто читает:
Школа коммуникаций
Где читается:
Факультет креативных индустрий
Когда читается:
3-й курс, 4 модуль
Охват аудитории:
для своего кампуса
Преподаватели:
Семакова Юлия Борисовна
Язык:
английский
Кредиты:
3
Контактные часы:
36
Course Syllabus
Abstract
This practical course explores the real‑world applications of the intrapreneurship model as a method for commercializing business ideas. It develops leadership and communication skills and provides practical tools to effectively promote initiatives within a corporate culture environment and prepare them for market launch. The focus is on the commercial, financial or specifically defined improving KPIs. The course is taught in English.
Its key objectives are: to develop a systematic approach to bringing a business idea to market — from potential analysis through to launch and initial sales; to teach participants how to effectively present and sell their initiatives to management and colleagues; to help secure the support and resources needed to implement innovative ideas.
Learning Objectives
- Develop a systematic approach to bringing a business idea to market—from potential analysis to launch and initial sales—and teach you how to effectively present and sell your initiatives to management and colleagues, gaining support and resources to implement your ideas.
Expected Learning Outcomes
- Is proficient in: applying an algorithm to transform an idea into a commercial proposal, using conflict management techniques.
- Is able to: plan resources, work with objections.
- Knows the basic concepts of: intra-corporate entrepreneurship, commercialization of an idea, types of managers and techniques for communicating with them, the main stages of documenting decisions, stages and basic rules for implementing an idea
Course Contents
- Topic 1. Intra-corporate entrepreneurship and the basics of selling a business idea within a company.
- Topic 2. Preparation: from idea to compelling proposal.
- Topic 3. Working with objections, doubts, and risk argumentation.
- Topic 4. From presentation to implementation.
- Topic 5. Sales are the key to success.
Interim Assessment
- 2025/2026 4th module0.4 * Final presentation + 0.1 * Seminar Activity + 0.5 * Practical tasks
Bibliography
Recommended Core Bibliography
- 178 - Вовремя и в рамках бюджета: Управление проектами по методу критической цепи - Л.Лич - Альпина Паблишер - 9785961428759 - 2017 - https://hse.alpinadigital.ru/book/178 - Alpina
- Данные: визуализируй, расскажи, используй : сторителлинг в аналитике, Нафлик, К. Н., 2020
- Ключевые показатели эффективности : разработка, внедрение и применение решающих показателей, Парментер, Д., 2008
- У вас есть 8 секунд : как презентовать и продать идею, Хеллман, П., 2019
Recommended Additional Bibliography
- Deadline : роман об управлении проектами, Демарко, Т., 2019
- Influence : the psychology of persuasion, Cialdini, R. B., 2007
- Knaflic, C. N. (2015). Storytelling with Data : A Data Visualization Guide for Business Professionals. Hoboken, New Jersey: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1079665
- Психология влияния. Убеждай, воздействуй, защищайся. - 978-5-4461-1594-5 - Чалдини Р. - 2021 - Санкт-Петербург: Питер - https://ibooks.ru/products/373751 - 373751 - iBOOKS