2025/2026
Деловые культуры мира
Статус:
Маго-лего
Кто читает:
Школа инноватики и предпринимательства
Где читается:
Школа инноватики и предпринимательства
Когда читается:
2 модуль
Охват аудитории:
для своего кампуса
Язык:
английский
Кредиты:
3
Контактные часы:
32
Course Syllabus
Abstract
The course examines the business cultures of different parts of the world and their influence on business behavior and strategies in international business. Having completed this course, the participants will understand the nuances of working with vis-s-vis from any cultural background. After that, the specificity of marketing and customer service will be discussed. Finally, they will delve into details of working in multicultural and/or global team
Learning Objectives
- To provide participants with a single comprehensive framework of cultural differences in the way we think
- To understand the peculiarities of receiving and providing information across cultures
- To create a map of key etiquette differences in different parts of the globe
- To understand how our brain may make mistakes even if we have high CQ
- To get the basics of the intercultural marketing in order to adapt participant’s work on attracting new customers and building a brand
- To learn how customer does focus looks like in different cultures
- To learn what is required of a global leader and to provide participants with instruments, which will help them, develop the necessary skillset
- To provide the participants with the necessary instruments to select and retain the required employees
Expected Learning Outcomes
- To provide participants with a single comprehensive framework of cultural differences in the way we think
- To understand the peculiarities of receiving and providing information across cultures
- To create a map of key etiquette differences in different parts of the globe
- To understand how our brain may make mistakes even if we have high CQ
- To get the basics of the intercultural marketing in order to adapt participant’s work on attracting new customers and building a brand
- To learn how customer does focus looks like in different cultures
- To learn what is required of a global leader and to provide participants with instruments, which will help them, develop the necessary skillset
- To provide the participants with the necessary instruments to select and retain the required employees
Course Contents
- Culture in International Business
- Communication across cultures: multicultural and global teams
- Business etiquette around the world
- Cognitive biases in cross-cultural communication
- Culture and marketing
- Culture and customer focus and service around the globe
- Leadership and motivation in different cultures
- Recruitment and Employee development in different cultures
Assessment Elements
- classworkClasswork
- Homework assignment
- Final assignmentFinal assignment will be done in groups. The assignment will consist of two parts: written and group presentation on the final lesson. The professor will assign two countries to each team. After getting the countries, the team chooses what product/goods/service they will use for this exercise. First country will be used as a country where the product/goods/service will be sold. Second country will be the birthplace of a newly appointed Head of operations in a country where the product/goods/service will be sold. After getting this information, the team needs to complete the following written tasks: • Create Cultural and Communication profiles for two countries the team has received; • Create the table of needs/expectations for a client (3 explicit and 3 implicit needs/expectations); • Create the list of what the newly appointed Head of operations needs to do to effectively operate with the team in a new cultural context. The list should consist of at least 15 things he should do; • Create the list of what the newly appointed Head of operations needs need to avoid to effectively operating with the team in a new cultural context. The list should consist of at least 15 things he must not do at all; The Professor will send the form where the students will complete these tasks. Deadline for the form submission: 16.03.2022 On the final lesson, the students will make a 5-minute presentation telling about their product and their advice to the newly appointed Head of Operations.
Interim Assessment
- 2025/2026 2nd module0.3 * Final assignment + 0.6 * Homework assignment + 0.1 * classwork
