2026/2027
Международный бизнес
Статус:
Майнор
Где читается:
Высшая школа бизнеса
Охват аудитории:
для всех кампусов НИУ ВШЭ
Преподаватели:
Шапошников Сергей Вячеславович
Язык:
английский
Кредиты:
5
Контактные часы:
50
Course Syllabus
Abstract
The course introduces students to the key dimensions and distinctive features of conducting business in a global context. It covers a broad range of topics, from globalization processes and theories of international trade to the role of governments in regulating international business activities and the functioning of the global monetary and financial system. Particular attention is paid to the impact of cultural differences on business practices and managerial decision-making, as well as to different forms of international business organization and foreign market entry strategies. The course examines the institutional diversity of the global economy, including differences in political and legal systems, taxation, tariffs, exchange-rate regimes, and business practices across countries. Students explore major modes of conducting international business and cross-border operations, including exporting and importing, foreign direct investment (FDI), joint ventures, strategic alliances, franchising, and outsourcing. A separate part of the course focuses on the role of strategy and organizational structures in multinational enterprises (MNEs), as well as on the assessment of market opportunities in a globally competitive environment. The course also addresses key aspects of international marketing, international human resource management, financial management, and logistics in a multinational context. Finally, the course examines the role and significance of regional economic integration arrangements, including the European Union (EU), the Association of Southeast Asian Nations (ASEAN), and the United States–Mexico–Canada Agreement (USMCA), as well as other forms of regional economic integration.
Learning Objectives
- To provide students with a fundamental understanding of the nature, institutions, and mechanisms of international business, as well as globalization processes and their impact on firms and countries.
- To develop an understanding of the political, legal, economic, and cultural factors that shape business practices across different countries and regions.
- To develop students’ ability to analyze the international business environment, including trade and investment flows, global monetary and financial systems, and key trends such as digitalization, innovation, and sustainable development.
- To develop the ability to evaluate multinational enterprises’ strategies, foreign market entry modes, organizational structures, and international management practices.
- To develop students’ ability to apply theoretical concepts and frameworks (including trade, institutional, cultural, and strategic perspectives) to analyze real-world business situations and develop practical solutions.
- To develop teamwork skills, cross-cultural negotiation competencies, and the ability to present analytical findings effectively in both oral and written form.
- To develop professional competencies in international marketing, human resource management, logistics, and corporate social responsibility.
- To foster critical thinking in assessing contemporary challenges in international business and the ability to develop adaptive strategies under conditions of global uncertainty.
Expected Learning Outcomes
- Explain the nature of international business and identify the major forms of global business activity.
- Understand key theories of international trade and investment and apply them to the analysis of real-world business situations.
- Analyze the impact of political and legal factors on international business and assess the associated risks.
- Apply major frameworks of cultural differences to cross-cultural negotiations and the management of international teams.
- Understand the fundamentals of international finance and analyze foreign exchange risks.
- Identify the major foreign market entry modes and justify the choice of an appropriate entry strategy.
- Adapt marketing strategies to foreign markets and analyze differences in consumer behavior across countries.
- Understand the key characteristics of human resource management in multinational enterprises and address issues related to expatriation and employee adaptation.
- Analyze international supply chains and propose measures to improve their efficiency and resilience.
- Understand the role of corporate social responsibility (CSR) and integrate sustainability considerations into corporate strategy.
- Identify different forms of regional economic integration and analyze their implications for international business.
Course Contents
- Introduction to International Business
- Theories of International Trade and Investment
- Political and Legal Environment of International Business
- Cultural Factors in International Business
- Financial and Foreign Exchange Environment of International Business
- International Business Modes and Strategies
- International Marketing
- International Human Resource Management
- Global Production, Supply Chain, and Logistics Systems
- Corporate Social Responsibility and Sustainability
- Regional Economic Integration
- Contemporary Trends and Challenges in International Business
Assessment Elements
- EssayThe essay is an independent individual written assignment designed to develop students’ critical thinking, analytical, and research skills. Students select a topic related to a contemporary issue in international business, subject to the instructor’s approval, and analyze it using relevant theoretical concepts and frameworks covered in the course. The essay must represent the student’s independent academic work. The use of generative artificial intelligence (AI) tools must be explicitly disclosed. Students are required to include an AI Use Declaration at the end of the essay stating whether AI tools were used. If AI tools were used, the declaration must specify the tool(s), the purpose of their use, and the prompts used. If no AI tools were used, this must also be explicitly stated. Students remain fully responsible for the accuracy, originality, argumentation, sources, dead-lines for submissions and academic integrity of the submitted work.
- Presence on LecturesAttendance is mandatory. Students are expected to attend online classes in full and join the session on time. If a student joins the class 15 minutes or more after the scheduled start time, attendance for that class will not be counted. Similarly, if a student is present online for less than 70% of the total class duration, attendance for that class will not be counted. Attendance is monitored and verified using the online platform’s login and logout statistics, including the time each student joins and leaves the session.
- Class ParticipationClass participation is assessed based on students’ active engagement in seminar activities. During seminars, students will be given a variety of individual and group assignments, including case analyses, problem-solving exercises, discussion questions, short analytical tasks, and other activities related to the course topics. Students are expected to participate actively in these assignments, contribute to class discussions, answer the instructor’s questions, and demonstrate familiarity with the assigned readings and course materials. Students must attend seminars with the group assigned to them according to their official timetable. Attending a seminar with another group without prior authorization is not permitted. Participation in a seminar with a group other than the student’s assigned group will not be counted for assessment purposes. Participation points are awarded for completing and actively engaging in seminar assignments and activities. Mere attendance at a seminar does not automatically result in participation points.
- Group ProjectThe Group Project is designed to assess students’ ability to apply international business concepts and analytical frameworks to a complex real-world business problem. The team must submit the final written project report and presentation slides to the instructor no later than three days before the scheduled project presentation. The materials are submitted in advance to allow the instructor sufficient time to review the project and prepare questions for the individual assessment. The submitted written report and presentation must be the final versions of the materials to be presented during the project defense. Failure to submit both the written project report and the presentation slides by the specified deadline will result in a 50% reduction of the final Group Project grade. The submission deadline applies to the entire team; therefore, all team members are responsible for ensuring that the required materials are submitted on time.
- Final ExamThe Final Exam is conducted online in written form with mandatory proctoring and is designed to assess students’ comprehensive understanding of the key topics, concepts, and frameworks covered in the course. The Final Exam is a blocking assessment component. Students must obtain at least 40% of the maximum possible exam score to pass the course. If a student receives less than 40% of the maximum possible score on the Final Exam, the exam is considered failed, regardless of the student’s performance in other assessment components, and the student is required to retake the Final Exam in accordance with HSE University regulations.
Interim Assessment
- 2026/2027 2nd module0.05 * Presence on Lectures + 0.15 * Essay + 0.2 * Group Project + 0.4 * Final Exam + 0.075 * Class Participation
Bibliography
Recommended Core Bibliography
- 9781260590920 - Charles Hill - ISE Ebook for Hill International Business - 2020 - McGraw Hill - https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2947576 - nlebk - 2947576
- Global business : strategy in context, Willcocks, L. P., 2021
Recommended Additional Bibliography
- Management : global edition, Robbins, S. P., 2021