2025/2026
Деловой английский язык для журналистов
Статус:
Дисциплина общефакультетского пула
Кто читает:
Школа иностранных языков
Где читается:
Школа иностранных языков
Когда читается:
1-4 модуль
Охват аудитории:
для своего кампуса
Преподаватели:
Самойлова Анна Андреевна
Язык:
английский
Контактные часы:
128
Course Syllabus
Abstract
The course is designed for Bachelor's students mastering English within a Journalism curriculum. The course is designed to help the students communicate effectively in the workspace using the language of business, building effective business communications. The course offers practical training in functional business skills such as collaboration, challenging conversations, presentations, analysing risk and maintaining relationships, which allows for personalization of the learning experience with a structured modular approach that gives the flexibility to focus on specific needs and learning outcomes. The course encourages students to engage in a variety of topics, from career to social media, sustainability, impact investment, globalization, and many others. Besides reading and watching authentic content that has not been adapted for non-native speakers, the students get engaged in research, pair- and group-work to investigate
Learning Objectives
- To develop the ability to use written English effectively across a range of journalistic and business discourse genres (e.g., newsletter articles, product reviews, business travel guidelines, investigative reports, journalists’ CVs, mini-magazines
- To equip students with the skills to communicate accurately and appropriately with business professionals with diverse cultural backgrounds.
- To enable students to apply specialized terminology and grammar for building effective business communication.
- To foster the ability to present ideas in a clear, well-structured manner within specific formats of expression (e.g., new product presentations, interviews with business leaders, speeches for investors, mini-magazine presentations).
- To train students to independently analyze authentic materials in the field of English for journalism and to use text summarization techniques effectively.
- To develop critical thinking skills through the evaluation of business and journalistic real-life cases.
- To foster teamwork and collaborative writing skills in creating joint business or journalistic projects.
Expected Learning Outcomes
- Identify and explain the main economic cycles and their impact on businesses.
- Identify and describe primary, secondary, and tertiary economic sectors using correct terminology.
- Analyze company structures and ERP systems, applying appropriate business vocabulary.
- Present yourself professionally in written and spoken contexts.
- Demonstrate active listening and effective communication in meetings and networking situations.
- Compose professional emails using correct tone and structure.
- Discuss strategies to maintain work-life balance using appropriate business language.
- Respond effectively in workplace communication scenarios, including agreeing and disagreeing professionally.
- Apply polite and professional language to handle workplace requests and refusals.
- Describe the key factors that contribute to a successful project.
- Update, delegate, and report tasks effectively in written and oral formats.
- Monitor and evaluate project progress using clear and precise language.
- Formulate insightful and relevant questions for business interviews.
- Conduct and record interviews professionally, using appropriate tone and vocabulary.
- Analyze responses to identify key insights and communicate them effectively.
- Compare products or services using comparative forms and accurate terminology.
- Explain features and benefits clearly in presentations or written descriptions.
- Write concise, informative texts about new products on the market.
- Apply professional customer service language in problem-solving and conflict resolution.
- Handle apologies and changes to arrangements politely and effectively.
- Prepare and deliver a structured presentation on excellent customer service.
- Describe service features and benefits effectively using comparative language.
- Use real-life examples to illustrate outstanding customer service practices.
- Welcome business visitors appropriately, considering cultural expectations.
- Discuss business travel arrangements and protocols clearly.
- Explain company policies and procedures to guests in a professional manner.
- Prepare cultural tips for international visitors using accurate and clear English.
- Compare customer service standards across different countries.
- Apply articles and grammar correctly when describing services and facilities.
- Identify cultural differences and their impact on workplace interactions.
- Demonstrate cultural awareness in professional communication.
- Analyze case studies to suggest culturally sensitive solutions in business scenarios.
- Use appropriate language to discuss online security, permissions, and obligations.
- Participate effectively in teleconferences and online meetings.
- Apply motivational language and strategies for remote work situations.
- Present investment opportunities and financial forecasts using visual aids.
- Discuss financial concepts clearly and accurately in English.
- Analyze future trends and business projections, supporting arguments with data.
- Describe startup ideas concisely and persuasively in oral and written formats.
- Deliver an effective elevator pitch to potential investors.
- Design visuals to support presentations and attract stakeholders.
- Explain logistics and supply chain processes using precise terminology.
- Identify operational challenges and propose practical solutions.
- Define cybercrime and explain its implications for businesses.
- Analyze case studies from cybersecurity firms using relevant vocabulary.
- Suggest preventive measures and communicate them clearly to stakeholders.
- Summarize complex information concisely and accurately.
- Create mind-maps or visual representations to organize key points.
- Describe workplaces and facilities accurately in written and oral communication.
- Make professional suggestions and recommendations regarding workplace improvements.
- Apply knowledge of concepts such as the Hawthorne effect to workplace analysis.
- Explain decision-making processes and justify choices clearly.
- Negotiate effectively using appropriate language and strategies.
- Participate in decision-making simulations, applying critical thinking skills.
- Present innovative ideas clearly and persuasively.
- Discuss challenges related to the implementation of innovation and propose practical solutions using precise terminology.
- Use superlative forms to highlight key features or advantages of innovations.
- Conduct research on real-world innovations and present findings professionally.
- Include interviews, data analysis, and evaluation in reports.
- Assess the market impact of innovations and communicate insights clearly.
- Discuss problems and faults in operations using professional terminology.
- Check understanding and clarify instructions effectively in problem-solving scenarios.
- Propose solutions and communicate them clearly to team members or stakeholders.
- Summarize key facts and consequences of business crises concisely.
- Use crisis-related vocabulary and formal tone in reporting.
- Prepare responses to difficult questions from the audience effectively.
- Explain processes clearly in both spoken and written forms.
- Use passive structures accurately to describe procedures.
- Respond to questions about processes with precise and professional language.
- Describe company approaches to environmental, social, and governance issues.
- Discuss ESG policies and initiatives using professional terminology.
- Evaluate the effectiveness of ESG strategies in real-world scenarios.
- Write professional articles on ESG initiatives for target audiences.
- Include clear comparisons, examples, and structured content.
- Use headings and subheadings effectively to enhance clarity and engagement.
- Appraise individual performance and set professional objectives.
- Discuss personal qualities and their impact on workplace efficiency.
- Analyze traits such as extroversion, introversion, and ambiversion in professional contexts.
- Prepare a professional CV highlighting relevant skills and experience.
- Avoid clichés and create a memorable, distinctive document.
- Apply appropriate structure and tone for different career opportunities.
- Describe environmental consultancy projects and their branding strategies.
- Discuss green appeal and its influence on company image.
- Analyze case studies on sustainable business practices and communicate findings clearly.
- Research business topics, companies, trends, and innovations.
- Compile a mini magazine that presents business insights clearly and professionally.
Course Contents
- Business fundamentals
- Working life
- Work-life balance
- Projects
- Interviewing business leaders
- Services and systems
- Customers
- Customer service presentation
- Guests and visitors
- Business travel guideline
- Cultural communication
- Working online
- Finance
- Creating a startup
- Logistics
- Cybercrime
- Summarizing information
- Facilities
- Decision-making
- Innovation
- Innovation case study: Investigative report
- Breakdowns
- Crisis communication press briefing
- Processes
- Environmental, social, and governance (ESG)
- Newsletter article: ESG initiative
- Performance
- CV of a journalist
- Green appeal
- Business insights mini magazine
Assessment Elements
- Email
- Interview
- Module 1 test
- Product review
- Customer experience presentation
- Business travel guideline
- Final test Modules 1-2
- Startup idea presentation
- Summary
- Investigative report
- Newsletter article: ESG initiative
- CV of a journalist
- Business insights mini magazine
- Module 3 test
- Final test Modules 3-4
- Quiz
- Quiz
- Quiz
- Quiz
Interim Assessment
- 2025/2026 2nd module0,25 * class participation + 0,25 * assignments + 0,25 * quizzes + 0,25 * module tests
- 2025/2026 4th module0,25 * class participation + 0,25 * assignments + 0,25 * quizzes + 0,25 * module tests
