Бакалавриат 2025/2026

Международный маркетинг и рыночная аналитика

Статус: Курс обязательный (Международный бизнес)

Кто читает: Департамент маркетинга

Где читается: Высшая школа бизнеса

Когда читается: 4-й курс, 3 модуль

Охват аудитории: для своего кампуса

Преподаватели: Бутковская Вера Петровна

Язык: английский

Кредиты: 3

Контактные часы: 30

Course Syllabus

Abstract

The "International Marketing and Market Research" course delves into the intricacies of marketing products and services on a global scale. Students will explore fundamental concepts of international marketing, including the impact of cultural, economic, and political factors on consumer behavior across different markets. The course emphasizes the importance of thorough market research as a critical tool for understanding diverse market dynamics and consumer preferences. Students will learn to identify global market opportunities, develop marketing strategies tailored to specific regions, and utilize various research methodologies to gather and analyze data effectively. By the end of the course, students will be equipped with practical skills and theoretical knowledge necessary to navigate the challenges of international marketing and make informed business decisions in a competitive global environment.