Научно-исследовательский семинар "Навыки подготовки ВКР"

Бакалавриат 2025/2026

Статус: Курс обязательный (Управление цифровым продуктом)

Кто читает: Департамент бизнес-информатики

Где читается: Высшая школа бизнеса

Когда читается: 4-й курс, 2, 3 модуль

Охват аудитории: для своего кампуса

Преподаватели: Текич Желько

Язык: английский

Кредиты: 3

Контактные часы: 30

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Abstract

The goal of the course is to guide students from topic formulation to a defendable thesis proposal and empirical progress, ensuring academic rigor, methodological fit, and practical relevance. This course treats the bachelor thesis as a guided research or applied project, emphasizing: Autonomy – students learn to define, justify, and execute their own projects. Structure – a clear sequence of checkpoints ensures steady progress. Relevance – projects can be academic or applied, but must demonstrate clear reasoning and evidence. Reflection – students must understand why their approach and results make sense, not just what they did. Transparency in AI use – students are encouraged to use digital and AI tools responsibly and reflectively, not as substitutes for thinking. The seminars act as collective coaching sessions, not lectures. Each meeting focuses on doing, presenting, and receiving feedback — combining peer learning with instructor guidance.

Learning Objectives

Formulate and justify a coherent thesis topic, question, and purpose. Design and execute a feasible research or applied project, with a sound methodological approach. Integrate theoretical and empirical perspectives appropriately. Demonstrate cumulative progress through clear documentation and argumentation. Communicate findings and reasoning effectively in oral and written form. Reflect critically on ethical, methodological, and AI-related aspects of their work.

Expected Learning Outcomes

Formulate and justify a coherent thesis topic, question, and purpose.
Integrate theoretical and empirical perspectives appropriately. Derive meaningful research questions and objectives. Recognize the role of theory in guiding inquiry and interpretation.
Design and execute a feasible research or applied project, with a sound methodological approach. Design a coherent data collection and analysis plan appropriate to the research goal. Demonstrate understanding of empirical rigor and limitations. Connect theoretical framing and empirical analysis (theory–data fit).
Communicate findings and reasoning effectively in oral and written form. Present research ideas and progress clearly and persuasively. Incorporate feedback constructively and iterate project design. Write in an academically appropriate, structured, and ethical manner. Transparently acknowledge the use of digital and AI tools.
Reflect critically on ethical, methodological, and AI-related aspects of their work.

Course Contents

What is a Thesis (VKR)?
Research Plan & Relevance
Data Collection & Analysis Plan
Theory–Data Fit & Literature Anchoring
Presenting and Communicating Research
Research and Ethics

Assessment Elements

Idea and Research Plan Pitch
Clarity, originality, and feasibility of proposed ideas Relevance, theoretical grounding, methodological clarity
Data & Analysis Plan
Each student presents planned data sources, tools, and analytical strategy. Discussion of feasibility and rigor.
Theory–Data Fit
Short input: how to connect theory and data. Students present their conceptual framework and show early data examples.
Progress Presentation
Update on findings, analysis challenges, and interpretation. Focus on narrative coherence and contribution.
Thesis Pre-Defense
Final progress presentation simulating real defense; feedback for final revisions.

Interim Assessment

2025/2026 3rd module
0.2 * Data & Analysis Plan + 0.2 * Idea and Research Plan Pitch + 0.2 * Progress Presentation + 0.2 * Theory–Data Fit + 0.2 * Thesis Pre-Defense

Bibliography

Recommended Core Bibliography

Anusree, M. R Mohapatra, Sanjay. Business Research Methods: An Applied Orientation. Ed. By Sreejesh, S Amboy, 2014 Springer International Publishing (доступ через электронную библиотеку НИУ ВШЭ http://library.books24x7.com/bookshelf.asp, для перехода по ссылке нужна авторизация в системе удаленного доступа ресурса)
Business Research Methods, Cooper, D. R., 1998
Business research methods, Zikmund, W.G., 2000
Fielding, N., & Schreier, M. (2012). Introduction: On the Compatibility between Qualitative and Quantitative Research Methods. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.7930192C
Joe F. Hair Jr, Michael Page, & Niek Brunsveld. (2019). Essentials of Business Research Methods. [N.p.]: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2280258
Martin, W. E., & Bridgmon, K. D. (2012). Quantitative and Statistical Research Methods : From Hypothesis to Results (Vol. First edition). San Francisco: Jossey-Bass. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=467257
Sekaran, U., & Bougie, R. J. (2016). Research Methods for Business (Vol. 7th ed). New York: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1639487
Ted Gournelos, Joshua R. Hammonds, & Maridath A. Wilson. (2019). Doing Academic Research : A Practical Guide to Research Methods and Analysis. Routledge.

Recommended Additional Bibliography

Sreejesh, S., Anusree, M. R., & Mohapatra, S. (2014). Business Research Methods : An Applied Orientation. Cham: Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=621472
Vaishnavi, V., & Kuechler, W. (2015). Design Science Research Methods and Patterns : Innovating Information and Communication Technology, 2nd Edition (Vol. Second edition). Boca Raton: CRC Press. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=935839

Authors

Tekich Zhelko

Course Syllabus