Бакалавриат 2025/2026

Технологическое предпринимательство

Статус: Курс обязательный (Управление цифровым продуктом)

Кто читает: Департамент бизнес-информатики

Когда читается: 3-й курс, 1 модуль

Охват аудитории: для своего кампуса

Преподаватели: Текич Желько

Язык: английский

Контактные часы: 40

Course Syllabus

Abstract

The emergence of novel and powerful technologies such as artificial intelligence, big data analytics, cloud computing, the Internet of Things, and social media has transformed innovation and entrepreneurship in significant ways affecting both, entrepreneurial process and its outcomes. These new technologies significantly accelerated experimentation with business models, opening up new opportunities for entrepreneurs and changing how value is created, delivered and captured. Digital technologies and novel business models every day enable new infrastructure, platforms, products and services, applications, and media content to be created, fertilizing the environment for the growth of startups. These new and fragile global companies – have been started by teams of two to five talented persons from anywhere in the world. Focusing on the emerging needs of the digital native population, using new low-cost methodologies and limited financial resources, startups are growing from zero to one, creating new value, and then from one to one billion, scaling globally in just a couple of years. In summary – technological innovation is critical to the survival and competitiveness of emerging and existing organizations and technology entrepreneurship is an engine for moving tech-empowered ideas to impact. This course lays the foundation to participate in this new business reality – to undertake a robust analysis, design and exploration of technology-born opportunities. It introduces tools and frameworks that help isolate and control the factors shaping the identification, evaluation, and development of commercial opportunities.