Бакалавриат
2025/2026
Проектный семинар "Бизнес-планирование"
Статус:
Курс обязательный (Управление цифровым продуктом)
Где читается:
Высшая школа бизнеса
Когда читается:
3-й курс, 3 модуль
Охват аудитории:
для своего кампуса
Преподаватели:
Кнатько Дмитрий Михайлович
Язык:
английский
Кредиты:
2
Контактные часы:
20
Course Syllabus
Abstract
Creating a business plan allows enterprise management to establish a complex of interconnected key goals, priorities, and business strategies, assess the attractiveness and profitability of a business idea or project, and attract additional equity or debt financing. The business planning method is applicable both when creating new business ideas and companies and when implementing new projects within existing companies. The "Business Plan" project seminar is a mandatory element of preparation for project work in the curricula of students enrolled in the Bachelor's programs "Business Administration," "International Business," and "Logistics and Supply Chain Management" (field of study 38.03.02 "Management"), as well as "Digital Product Management" and "Digital Innovations in Enterprise Management" (field of study 38.03.05 "Business Informatics"). Within the seminar, students are introduced to both classical tools and modern approaches to business planning, including the use of artificial intelligence tools and data analysis. Students' independent work includes studying additional materials within relevant thematic sections, as well as practicing and reinforcing theoretical knowledge through examples. Particular attention is paid to financial modeling and hypothesis testing, which creates a foundation for the successful completion of the term project.
Learning Objectives
- The objective of the course is to develop students' applied skills in business planning: from data-driven generation and validation of business ideas to building financial models and investment presentations. The course aims to: (1) Consolidate and integrate knowledge acquired in the disciplines of "Microeconomics," "Macroeconomics," and "Marketing." (2) Develop competencies in financial modeling and scenario analysis. (3) Master modern tools (including AI) for researching the project's external and internal environments. (4) Improve skills in teamwork and the public defense of projects before potential investors.
Expected Learning Outcomes
- - To know the essence and meaning of business planning and business plan.
- - To know about the methodology, techniques and information support of business planning and know how to use it.
- - To know and apply the basics of business planning: how to estimate the value of the project, break-even, attractiveness of the project.
- - To know about the structure and content of a business plan and be able to create a structure and content of the new business plan
- - To know and be able to create an executive summary business plan and business model.
- To know about and be able to realize the tasks and use tools required for market analysis, to develop a marketing plan.
- - To know about the steps required to build an organizational plan as well as an operational plan (production plan) and be able to do it.
- - To know about the contents of an investment plan and the key elements of a financial plan, and the key elements of a performance evaluation and risk management plan.
- - To know about modern online business modeling and business planning solutions, & agile approaches to business planning
- To know and use the algorithm for developing and defending a business plan presentation
- Define the key elements, structure, and international standards of business planning.
- Apply modern business modeling tools (Business Model Canvas, Unit economics) to formalize and validate ideas.
- Analyze market conditions, the competitive environment, and consumer behavior using open data and digital tools.
- Develop functional sections of a business plan: the marketing plan, operational plan, and organizational plan.
- Calculate financial performance indicators (NPV, IRR, break-even point) and build dynamic cash flow models.
- Evaluate the sustainability of the business model and conduct scenario analysis and project risk assessment.
- Justify the investment attractiveness of the project and effectively defend the business plan before stakeholders.
Course Contents
- Topic 1: Intro to Business Planning & Modeling.
- Topic 2: Marketing Analysis & Strategy
- Topic 3: Organizational & Legal Plan
- Topic 4: Operational Plan.
- Topic 5: Financial Modeling & Efficiency Evaluation
- Topic 6: AI & Digital Tools
- Topic 7: Presentation of Results
Assessment Elements
- AttendanceAssesses the student's active work in seminars: participation in group discussions, solving cases.
- ExamThe exam is conducted in the form of a test consisting of 20 questions and 2 open-ended problems. Platform: StartExam in HSE University computer labs.
- Final Group Projectgroup assignment (4-6 people) to develop a Feasibility Study for a business idea. Unlike a term paper, writing a voluminous text is not required. The main focus is on gathering real data (Data-Driven approach) and building a dynamic financial model
- Teststests during the course. Seminars (StartExam) or written
Interim Assessment
- 2025/2026 3rd module0.1 * Attendance + 0.4 * Exam + 0.3 * Final Group Project + 0.2 * Tests
Bibliography
Recommended Core Bibliography
- Barrow, C., Barrow, P., & Brown, R. (2018). The Business Plan Workbook : A Step-By-Step Guide to Creating and Developing a Successful Business. Kogan Page.
Recommended Additional Bibliography
- Barringer, B. R. (2015). Barringer: Preparing Effective Business Plans: An Entrepreneurial Approach, Global Edition (Vol. Second edition, global edition). Boston: Pearson. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1418739
- McKeever, M. P. (2018). How to Write a Business Plan (Vol. 14th edition). Berkeley, California: NOLO. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1840225
- Osterwalder, A., Clark, T., & Pigneur, Y. (2010). Business Model Generation : A Handbook for Visionaries, Game Changers, and Challengers. Hoboken, NJ: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=335366