Бакалавриат
2025/2026
Научно-исследовательский семинар "Анализ данных в бизнесе"
Статус:
Курс обязательный (Прикладной анализ данных)
Где читается:
Факультет компьютерных наук
Когда читается:
3-й курс, 1-4 модуль
Охват аудитории:
для своего кампуса
Язык:
английский
Кредиты:
4
Контактные часы:
62
Course Syllabus
Abstract
The purpose of this research seminar is to consider modern approaches, models and methods of data analysis in different business areas such as customer analytics, risk management, retail network organization and many others. The students will consider examples of problems statements, discuss scientific paper, new models and approaches to solve applied business problems.
Learning Objectives
- Understand the fundamentals of research methodology in data science and business.
- Develop skills to formulate research questions and objectives.
- Conduct comprehensive literature reviews.
- Learn to design and implement appropriate research methods.
- Analyze and interpret research results critically.
- Engage with industry experts to understand practical challenges and solutions in data analysis.
Expected Learning Outcomes
- Explain key research principles and methods in data science and business.
- Develop clear research questions, aims, and objectives based on business challenges.
- Conduct and synthesize comprehensive literature reviews to support research.
- Formulate suitable research frameworks and select appropriate methodologies.
- Collect, preprocess, and analyze data ethically to generate insights.
- Interpret research results critically, assessing their significance and limitations.
- Present research findings clearly through reports and visualizations.
- Apply industry tools and technologies to implement research insights in business.
Course Contents
- Introduction to Research in Data Science & Business
- Identifying Research Problems, Aims, and Objectives in Business Contexts
- Literature Review
- Research Design & Methodology
- Data Collection, Preparation, and Analysis
- Interpreting Research Results
- Discussion & Critical Analysis
- Reporting & Presenting Research
- Industry Insights & Practical Applications
Assessment Elements
- Participation & AttendanceStudents are expected to attend classes and actively participate in discussions and group work.
- Class Assignments & Quizzes
- Home Assignments & Projects
- Research Proposal (written)What is a Research Proposal? A research proposal is a detailed plan outlining the topic, objectives, methodology, and significance of your intended research. It demonstrates your understanding of the subject, the relevance of your study, and the feasibility of your approach. The proposal helps guide your research process and provides a basis for evaluation by your supervisor. What is Expected? Students are expected to identify a relevant research problem within Data Science and Business Analytics, review existing literature, formulate clear research questions, and propose appropriate methods for data collection and analysis. The proposal should be well-structured, concise, and demonstrate critical thinking and understanding of the research process. Length of the Research Proposal: The research proposal should typically be between 1500 to 2000 words (approximately 3-4 pages), excluding references.
- Defense of the Topic of a Term/Course PaperPurpose of the Defense: The defense provides an opportunity for students to present their research topic, justify its significance, and demonstrate their understanding of their proposed research approach. It assesses the student’s clarity of thought, depth of knowledge, and ability to communicate effectively. What is Expected during the Defense: Students should prepare a clear and concise presentation summarizing their research topic, objectives, methodology, and expected outcomes. They should be ready to answer questions, defend their choices, and discuss their research plan confidently.
- Defense of the Term/Course PaperPurpose of the Defense: The defense allows students to present and justify their research work, demonstrate their understanding of the topic, and engage in scholarly discussion. It evaluates their communication skills, depth of knowledge, and ability to critically analyze their research. What is Expected during the Defense: Students should prepare a structured presentation summarizing their research problem, objectives, methodology, key findings (if applicable), and conclusions. They should be able to answer questions, defend their approach, and clarify their research contributions.
- Final Test
Interim Assessment
- 2025/2026 3rd module0.29 * Class Assignments & Quizzes + 0.17 * Defense of the Topic of a Term/Course Paper + 0.29 * Home Assignments & Projects + 0.1 * Participation & Attendance + 0.15 * Research Proposal (written)
- 2025/2026 4th module0.2 * Class Assignments & Quizzes + 0.25 * Defense of the Term/Course Paper + 0.25 * Final Test + 0.2 * Home Assignments & Projects + 0.1 * Participation & Attendance
Bibliography
Recommended Core Bibliography
- Doing statistical analysis : a student's guide to quantitative research, Thrane, C., 2023
- Gournelos, T., Hammonds, J. R., & Wilson, M. A. (2019). Doing Academic Research: A Practical Guide to Research Methods and Analysis.
- Joe F. Hair Jr, Michael Page, & Niek Brunsveld. (2019). Essentials of Business Research Methods. [N.p.]: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2280258
- Strengths and Limitations of Qualitative and Quantitative Research Methods. (2017). https://doi.org/10.5281/zenodo.887088
- Ted Gournelos, Joshua R. Hammonds, & Maridath A. Wilson. (2019). Doing Academic Research : A Practical Guide to Research Methods and Analysis. Routledge.
Recommended Additional Bibliography
- Fielding, N., Lee, R. M., & Blank, G. (2017). The SAGE Handbook of Online Research Methods: Vol. Second edition. SAGE Publications Ltd.
- Mike Lambert. (2019). Practical Research Methods in Education : An Early Researcher’s Critical Guide. Routledge.
- Taylor, S. J., DeVault, M. L., & Bogdan, R. (2016). Introduction to Qualitative Research Methods : A Guidebook and Resource (Vol. 4th edition). Hoboken, New Jersey: Wiley. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1061324
- Vance, C. (2018). Research Methods and Methodologies in Education. [S.l.]: White Press Academics. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2267935
- Walliman, N. (2018). Research Methods: The Basics : 2nd Edition (Vol. Second edition). Abingdon, Oxon: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1588568