Бакалавриат
2025/2026
Кросс-культурные коммуникации в Азии
Статус:
Курс по выбору (Управление бизнесом)
Где читается:
Высшая школа бизнеса
Когда читается:
4-й курс, 3 модуль
Охват аудитории:
для своего кампуса
Преподаватели:
Веселова Людмила Сергеевна
Язык:
английский
Кредиты:
4
Контактные часы:
40
Course Syllabus
Abstract
The aim of the course is to equip students with the essential knowledge and intercultural competencies required to navigate managerial challenges in an increasingly interconnected and culturally diverse global environment—while fostering mutual understanding, ethical engagement, and long-term value creation across borders. The course “Cross-Cultural Communication in Asia” provides a systematic exploration of how cultural intelligence enables effective collaboration with partners from key Asian regions, including East Asia (China, Japan), South Asia (India), Southeast Asia (Singapore, Thailand, Vietnam), Central Asia (Kazakhstan, Uzbekistan) and the Middle East.
Students will gain a comprehensive understanding of how cultural dimensions—such as those articulated by Hofstede, Hall, Lewis, and Meyer—shape communication styles, negotiation strategies, decision-making processes, and business etiquette across Asia. The course examines core themes including high-context vs. low-context communication, the role of hierarchy and collectivism, the concept of “face”, gift-giving norms, religious and historical influences. Special attention is given to overcoming common barriers to intercultural interaction—such as stereotypes, ethnocentrism, anxiety, and misinterpretation of nonverbal cues.
By the end of the course, students will be able to confidently and respectfully engage with Asian counterparts, anticipate cultural nuances in professional interactions, and apply culturally sensitive strategies that enhance cooperation, mitigate conflict, and support sustainable international business relationships—moving beyond transactional exchanges toward meaningful, values-driven global partnerships.
Learning Objectives
- To foster in students a deep understanding of the cultural characteristics of Asian countries and to develop skills in effective intercultural communication essential for successful international business.
Expected Learning Outcomes
- Learn to overcome culture shock and adapt to the international community.
- Analyze and adequately respond to various cross-cultural situations that arise in the process of interaction with representatives of Asian countries.
- Improve negotiation skills with representatives of ASEAN and China and Japan.
- Master the business etiquette standards adopted in Asia.
- Students can conceptualize cultural dimensions and apply them in intercultural and cross-cultural communication.
- Identify potential barriers to effective cross-cultural communication (e.g., anxiety, ethnocentrism, prejudice, and different communication codes) and develop strategies to overcome them.
- Recognize and deconstruct common stereotypes and generalizations, understanding the difference between them and using cultural patterns as flexible frameworks rather than rigid prescriptions.
- Able to choose consciously interpersonal interaction strategies with representatives of Asian countries and cultural bearers
Course Contents
- 1-2. Cross-cultural negotiations
- 3. Japanese communication culture
- 4-5. Managing business in China: negotiating with Chinese partners
- 6. Socio-economic development of India: peculiarities of the negotiation style
- 7. The Middle East as a Cross-Cultural Business Region
- 8. Central Asia
- 9-10. Southeast Asia: Negotiation Specifics in Singapore, Thailand, and Vietnam
- 11-12. Stereotypes and prejudices in intercultural communication and Future of Intercultural Negotiations in Asia: Digitalization, the Younger Generation, and Globalization
Assessment Elements
- Final Test
- Group Presentation
- Presentation of the results of the work at the seminar
- Class attendance
- In class mini-tests
Interim Assessment
- 2025/2026 3rd module0.1 * Class attendance + 0.25 * Final Test + 0.25 * Group Presentation + 0.15 * In class mini-tests + 0.25 * Presentation of the results of the work at the seminar
Bibliography
Recommended Core Bibliography
- Eren Tasar. (2017). Soviet and Muslim : The Institutionalization of Islam in Central Asia. Oxford University Press.
- History of innovative entrepreneurs in Japan, Kikkawa, T., 2019
- Japanese capitalism and entrepreneurship : a history of business from the Tokugawa era to the pre..., Donzé, P.-Y.,
- Pantucci, R. V. (DE-588)1070915394, (DE-627)824805275, (DE-576)409410934, aut. (2019). China in Central Asia the first strand of the Silk Road economic belt Raffaello Pantucci. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edswao&AN=edswao.1679238949
- The rise of China's economy : past, present, and future, Löchel, H., 2025
Recommended Additional Bibliography
- The Oxford history of modern China, , 2022
- Индийский этикет. Речевой и невербальный аспекты : учебник, Челнокова, А. В., 2019
- Оазис возможностей : секреты процветающего бизнеса в ОАЭ, Макдуми, З., 2024