Специалитет
2025/2026
Трансмедийное рассказывание историй: повествовательные конструкции, новые технологии, глобальная аудитория
Статус:
Курс по выбору (Актер)
Кто читает:
Институт кино
Где читается:
Факультет креативных индустрий
Когда читается:
3-й курс, 4 модуль
Охват аудитории:
для своего кампуса
Язык:
английский
Кредиты:
3
Контактные часы:
64
Course Syllabus
Abstract
The course “Transmedia Storytelling: Narrative Constructions, Emerging Technologies, and Global Audiences” examines the theoretical foundations and practical methodologies of designing transmedia narratives — multilayered stories disseminated across diverse platforms and formats, including cinema, television, digital platforms, games, social media, augmented and virtual reality, podcasts, and others. Particular emphasis is placed on the interplay between aesthetic construction and technological affordances: how emerging media and tools (such as interactive interfaces and recommendation algorithms) shape narrative structure, influence modes of audience engagement, and enable new strategies for extending story arcs. The practical component involves the development of concepts and prototypes for transmedia projects, ranging from briefs and storyboards to multimedia prototypes or media plans aimed at dissemination in global markets.
Learning Objectives
- Familiarize students with the theoretical foundations of transmedia storytelling and the core concepts of multimodal narrativity
- Examine how contemporary technologies influence narrative structure and modalities of audience engagement
- Develop skills in designing multiplatform storylines and aesthetic constructs adaptable to diverse formats and audiences
- Train students in practical methods for developing transmedia concepts, including briefing, storyboarding, script treatments, and prototyping
- Enable the creation of multimedia prototypes and pilot materials (videos, interactive demos, podcasts, AR/VR episodes) for project testing and presentation
- Cultivate competencies in devising media plans and strategies for promoting transmedia projects in local and global markets, accounting for platform- and audience-specific factors
- Build capacities for assessing the effectiveness and ethics of data and algorithm use in audience interaction design, including evaluation of user experience and engagement
Expected Learning Outcomes
- Can analyze the theoretical foundations of transmedia storytelling and principles of multimodal narrativity, as well as the impact of contemporary technologies on narrative structure and audience engagement strategies
- Can design multiplatform storylines and aesthetic frameworks that are adaptable to diverse formats and target audiences
- Possesses practical skills for developing transmedia concepts, including the preparation of briefs, storyboards, script proposals, and prototypes
- Can produce multimedia prototypes and pilot materials (video, interactive demos, podcasts, AR/VR episodes) for project testing and presentation
- Can develop media plans and promotional strategies for transmedia projects in local and global markets, taking into account platform-specific characteristics and audience demographics
- Possesses competencies in evaluating the effectiveness and ethical implications of data and algorithm use in audience interaction design, including assessment of user experience and engagement
Course Contents
- Theme 1. Theoretical Foundations and Multimodal Storytelling
- Theme 2. Development of Transmedia Concepts
- Theme 3. Production of Prototypes and Pilot Materials
- Theme 4. Promotion Strategies and Media Planning
- Theme 5. Effectiveness Analysis and Data Ethics
Interim Assessment
- 2025/2026 4th module0.3 * Final presentation + 0.2 * Participation + 0.2 * Report + 0.3 * Test
Bibliography
Recommended Core Bibliography
- 9781522537823 - Gambarato, Renira Rampazzo; Alzamora, Geane - Exploring Transmedia Journalism in the Digital Age - 2018 - IGI Global - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1699379 - nlebk - 1699379
- Isadora GUARDIA CALVO. (2014). Breaking the story in transmedia narratives: creating spaces for social action. Fonseca: Journal of Communication, (6), 249. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsdoj&AN=edsdoj.3637ac0e0048494cb7d7beb3e6d403f9
- Media management and economics research in a transmedia environment : papers from the 2012 broadcast education Association Research Symposium, , 2013
- Transmedia narratives for cultural heritage : remixing history, Basaraba, N., 2022
Recommended Additional Bibliography
- Museums in the new mediascape : transmedia, participation, ethics, Kidd, J., 2016