Бакалавриат 2025/2026

Глобальные стратегии

Статус: Курс обязательный (Международный бизнес)

Кто читает: Департамент стратегического и международного менеджмента

Где читается: Высшая школа бизнеса

Когда читается: 4-й курс, 1 модуль

Охват аудитории: для своего кампуса

Преподаватели: Веселова Анна Сергеевна

Язык: английский

Кредиты: 3

Контактные часы: 30

Course Syllabus

Abstract

Дисциплина ВШБ (на англ.языке)

Learning Objectives

• To equip students with the knowledge and analytical skills to formulate and execute effective global strategies. The course aims to achieve this by examining the core drivers of internationalization, the strategic choices firms face regarding industry positioning, resource allocation, and market entry, and the critical role of ethics and legitimacy in global operations, all applied through case studies and a final strategic analysis project.

Expected Learning Outcomes

• know and understand specific feature of global strategies
• apply strategic planning techniques and tools for strategic analysis including templates
• conduct a strategic analysis in a global stetting
• take a holistic approach to the application of analytical templates and other techniques
• obtain and analyze information, which will aid decision-making
• analyze cases which approximates closely to the rapid analysis of global business situations
• think through cause-effect relationships and to assess critically common management principles

Course Contents

• Course intro: objectives & requirements
• Industry-based view of strategy
• Resources and Capabilities
• Internationalization theories, location and foreign market entry modes. International business ethics

Assessment Elements

• Business cases analyses
• Exam
• Final research project

Interim Assessment

• 2025/2026 1st module
  0.4 * Business cases analyses + 0.4 * Exam + 0.2 * Final research project

Bibliography

Recommended Core Bibliography

• Ghemawat, P. (2007). Redefining Global Strategy : Crossing Borders in a World Where Differences Still Matter. Harvard Business Review Press.
• Gooderham, P. N., Grøgaard, B., & Foss, K. (2019). Global Strategy and Management : Theory and Practice (Vol. 2nd edition). Cheltenham, UK: Edward Elgar Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=2142768

Recommended Additional Bibliography

• Meyer, K. E., & Estrin, S. (2014). Local Context and Global Strategy: Extending the Integration Responsiveness Framework to Subsidiary Strategy. Global Strategy Journal, 4(1), 1–19. https://doi.org/10.1111/j.2042-5805.2013.01071.x

Authors

• Tsarkov Igor Nikolaevich
• Veselova Anna Sergeevna