2025/2026
Стратегический менеджмент международных компаний
Статус:
Маго-лего
Кто читает:
Школа инноватики и предпринимательства
Где читается:
Школа инноватики и предпринимательства
Когда читается:
2, 3 модуль
Охват аудитории:
для своего кампуса
Язык:
английский
Кредиты:
6
Контактные часы:
48
Course Syllabus
Abstract
The course studies how managers will create value through the development and implementation of competitive strategies. We will deep dive together to explore beauty of strategic planning, key elements, frameworks & tools. The course aims to interact a lot among the class through practical cases and examples, experience and questions of students.
Learning Objectives
- To motivate students to think strategically in different situations.
- The ultimate objective is to be able to formulate but also to critically analyze various business strategies.
- To be able to deal with the basic strategy concepts introduced.
- To familiarize the students with the current frontier knowledge of academic research in strategy.
Expected Learning Outcomes
- Strategic thinking
- Critical thinking
- System thinking
- Ecosystem thinking
- Thinking from consumer lenses
- Foundational leadership skills to drive strategic goals
Course Contents
- “Good and Bad Strategy”: Need to differentiate these two
- “Strategic Planning as a holistic process”: Who, how, when, and more critical one is Why?
- “The role of mega-macro-mini trends”: Trend is a friend
- “Vision-Mission-Values-Culture”: Fantastic 4
- “Blue Ocean Strategy”: Let’s explore BEC/BUM and ERRC
- “Industry structure and profitability”: Porter’s 5, supply chain, ROIC vs WACC Business-Level Strategy
- “Competitive advantage”: Efficiency and first mover advantage
- “Creating & capturing customer value”: Value created, value captures and customer surplus
- “Where to Play”: Country/market/segment prioritization
- “How to Win”: Your angle of attack
- “Mode of Execution”: Organic vs M&A
- “Level 5” leadership
- “Managing teams”
- “Polarity management”
Assessment Elements
- Meaningful class participationThe course structure is aiming to facilitate and encourage discussions through critical thinking and ability to argument with the aspired outcome to explore & develop all together. Your par-ticipation is instrumental to have positive, interactive, learning and challenging environment over the course. The student participation would be considered from multi-dimensional perspective such as fre-quency, content, relevancy, communication.
- Assigned articles (4 submissions)I will share with you articles from diverse sources, including McKinsey, BCG, Bain & Co and HBR. For each Module, students are expected to prepare one-pager, summing and sharing their perspective just for one of any of the attached articles that I have sent and one additional input source (article, book, film, interview, video etc.) aligned to the topic that he/she has discovered from other resources. The assigned articles are required to be completed individually by sharing personal perspective with argumentation & critical thinking. Summarizing is not sufficient; you are expected to bake your own bread as an outcome.
- Strategy CaseThe strategy case will provide you chance to deep dive into analysis of a strategic topic that a company is facing. This company might be the one you are currently part of or anyone else. To avoid duplication, we’ll have a session to review proposed companies. The objective is to ana-lyze strategic challenge with the tools discussed in the course and to figure out recommenda-tions. Each group will prepare 20-minute presentation to start off the case discussion. Discus-sion format will be shared during Module I of the course.
Interim Assessment
- 2025/2026 3rd module0.4 * Assigned articles (4 submissions) + 0.2 * Meaningful class participation + 0.4 * Strategy Case
