2025/2026

Практические инструменты маркетинга в международном бизнесе

Статус: Маго-лего

Кто читает: Департамент маркетинга

Охват аудитории: для своего кампуса

Преподаватели: Лебедев Александр Валерьевич

Язык: русский

Контактные часы: 48

Программа дисциплины

Аннотация

Along with the expansion of the business, Marketing has become the preferred choice of companies. Growing challenges, opportunities and competition have made businesses take new steps towards marketing. This, in turn, has increased the demand for Marketers. This course on Practical Marketing Tools helps current and potential marketers gain holistic knowledge about Marketing trends and tools. It covers the core concepts in New Business Acquisition, Brainstorming, Marketing Planning, Data Collection for Marketing Research, Marketing Analysis, and Marketing Promotion. You will also learn how to analyze data, create an effective marketing strategy and build an operational roadmap to help businesses grow. Teaching methods include lectures, individual and group projects, case studies, and class assignments. The aim of the course is to provide knowledge and expertise about types of marketing tools, ways to effectively promote products and services.