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Магистратура 2025/2026

Теория измерений и дизайн анкеты

Когда читается: 1-й курс, 3 модуль
Охват аудитории: для всех кампусов НИУ ВШЭ
Язык: английский
Кредиты: 3
Контактные часы: 24

Course Syllabus

Abstract

The course covers the fundamental concepts of measurement theory and survey questionnaire design with an emphasis on cross-cultural research. We will cover the following topics: (1) basic rules of survey questionnaire design, (2) formulation of questions and response styles; (3) measurement error in survey questionnaires, (4) validity and reliability in survey research, (5) questionnaire evaluation, (6) writing reports on cognitive interviewing pre-testing. While completing the course does not mean that the participants will be good in designing and testing the questionnaires, however they will get more knowledge and expertise to design better questionnaires. The emphasis will be put on the questionnaire design in comparative and cross-cultural perspective. The course will be based on comparative research projects such as WVS, EVS, ESS, ISSP. The questions and items on different research areas (values, attitudes, subjective well-being, national identity, socio-demographic characteristics) will be considered.
Learning Objectives

Learning Objectives

  • to design survey questionnaires and evaluate their quality when performing cross-cultural surveys
Expected Learning Outcomes

Expected Learning Outcomes

  • To apply basic rules of the questionnaire design
  • To design different types of questions
  • To design survey questionnaire
Course Contents

Course Contents

  • Questionnaire design
  • Types of questions
  • Validity and reliability
  • Evaluating survey questionnaire
Assessment Elements

Assessment Elements

  • non-blocking Project
    Peter Meylakhs's assignment - to be explained in class.
  • non-blocking Cognitive interview
    A cognitive interview testing validity of at least 4 items in a questionnaire.
  • non-blocking In-class activity during zseminars on questionnaire validization
    At least one presentation, one feedback and one substantive question - with a camera and a microphone on.
Interim Assessment

Interim Assessment

  • 2025/2026 3rd module
    0.1 * Cognitive interview + 0.3 * In-class activity during zseminars on questionnaire validization + 0.6 * Project
Bibliography

Bibliography

Recommended Core Bibliography

  • Questions and answers in attitude surveys : experiments on question form, wording, and context, Schuman, H., 1996

Recommended Additional Bibliography

  • Survey questions : handcrafting the standardized questionnaire, Converse, J. M., 1986

Authors

  • MEYLAKHS PETR ALEKSANDROVICH
  • Fabrikant Margarita Saulovna
  • SOBOLEVA Natalia EDUARDOVNA