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Магистратура 2025/2026

Социология медиа

Кто читает: Институт медиа
Когда читается: 1-й курс, 2 модуль
Охват аудитории: для своего кампуса
Язык: английский
Кредиты: 3
Контактные часы: 36

Course Syllabus

Abstract

This course focuses on understanding the relationship between media and society through a sociological lens. Students will explore how media influences public opinion, culture, and social structures while examining the role of media institutions in shaping societal norms and values. Key topics include media effects theories, audience studies, media representation, and the intersection of media with power dynamics. Additionally, the course addresses contemporary issues such as media globalization, digital inequalities, and the challenges posed by new media technologies.
Learning Objectives

Learning Objectives

  • To introduce students to the foundational theoretical traditions in the sociology of media.
  • To examine the relationship between media institutions, social structures, and cultural production.
  • To overview empirical methods applied in sociological media research.
  • To develop skills in designing, conducting, and presenting original sociological research on media.
Expected Learning Outcomes

Expected Learning Outcomes

  • Identifies and compares major theoretical frameworks in the sociology of media.
  • Analyses media institutions and content using sociological concepts and categories.
  • Evaluates empirical research designs used in media sociology and assesses their limitations.
  • Applies sociological methods to original research questions in the media field.
  • Presents and defends research findings for academic and professional audiences.
Course Contents

Course Contents

  • Media and Society: Foundational Perspectives
  • Media, Power, and Cultural Production
  • Audiences, Identity, and Media Effects
  • Research Design in Media Sociology
  • Quantitative Methods: Surveys and Content Analysis
  • Qualitative Methods: Interviews, Ethnography, and Discourse Analysis
  • Applied Media Sociology: From Research to Interpretation
  • Presentations of Final Projects
Assessment Elements

Assessment Elements

  • non-blocking Participation in seminar activities
  • non-blocking Individual written task
  • non-blocking Test
  • non-blocking Group project
Interim Assessment

Interim Assessment

  • 2025/2026 2nd module
    0.29 * Individual written task + 0.21 * Test + 0.1 * Participation in seminar activities + 0.4 * Group project
Bibliography

Bibliography

Recommended Core Bibliography

  • Sloan, L., & Quan-Haase, A. (2017). The SAGE Handbook of Social Media Research Methods. SAGE Publications Ltd.

Recommended Additional Bibliography

  • Bulmer, M. (2017). Sociological Research Methods: Vol. Second edition. Routledge.