Магистратура 2025/2026

Маркeтинг

Статус: Курс обязательный (Программа двух дипломов НИУ ВШЭ и Университета Кёнхи «Экономика, политика и бизнес в Азии»)

Кто читает: Факультет мировой экономики и мировой политики

Когда читается: 1-й курс, 1, 2 модуль

Охват аудитории: для своего кампуса

Язык: английский

Course Syllabus

Abstract

This course is designed to introduce you to the essentials of marketing: the creation of value for customers and firms and the strategies and methods marketers use. The course provides a foundation for applying the concepts, theories, and tools of marketing. Marketing decisions involve which customers to serve, with which products or services, at what price, through which channels. These decisions are influenced by the market environment, current and potential competitors, and the organization’s own resource constraints. Course Prerequisites: “Finance and business” course Since key role of marketing in any organization is to identify business opportunity and drive business development the main prerequisite is elementary economic theory in the dimension of corporate finance understanding. General concepts understanding is required, no need in deep knowledge. Student should also be capable of doing basic Excel analysis and producing a basic PowerPoint presentation / report.