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Обычная версия сайта
Магистратура 2025/2026

Научно-исследовательский семинар "Прикладная статистика и науки о данных"

Лучший по критерию «Полезность курса для Вашей будущей карьеры»
Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»
Когда читается: 1-й курс, 1-4 модуль
Охват аудитории: для своего кампуса
Язык: английский
Кредиты: 6
Контактные часы: 48

Course Syllabus

Abstract

Research Seminar in Applied Statistics and Data Science is a practice-oriented course covering contemporary methods, technologies and professional practices used in data-driven research and business analytics. Students follow the analytical process from formulating a research question and collecting and preparing data to selecting methods, building analytical models, interpreting results and communicating findings. The course introduces performance evaluation, social network analysis, text analysis, business process modelling, AI-assisted research, Python-based data analysis, A/B testing, open data and APIs, dashboards and visual communication. Learning activities include case discussions, quizzes, a reflective essay and independent applied projects. Students learn to select appropriate tools, evaluate their limitations and present analytical results through reports, visualisations, dashboards and presentations.
Learning Objectives

Learning Objectives

  • To provide students with a systematic understanding of contemporary approaches in applied statistics, data science and business analytics
  • To develop the ability to formulate research questions, select appropriate analytical methods and critically interpret the results
  • To develop practical skills in collecting, preparing, analysing and visualising data and communicating evidence-based conclusions
Expected Learning Outcomes

Expected Learning Outcomes

  • - - be able to design and understand the structure of data; use various visual and table presentations of data.
  • Be able to present and/or interpret data in tables and charts.
  • - Use storytelling when giving a presentation.
  • A student can choose proper tools and instruments for data visualization
  • A student can prepare his data for visualization
  • Be able to escribe graph/diagram, analysing visual prompts, interpret tables/charts.
  • an ability to solve analytical and research problems with modern technical means and information technologies; an ability to organize their activities in the framework of professional tasks.
  • Apply the basics of social network analysis at the network level (e.g. density, clustering, degree distribution, etc.); at the node level (e.g. degree, betweenness, closeness); at the subgraph level (e.g. triads, communities)
  • Able to build integrated reports and dashboards
  • Ability to formulate research question, and explain how the question and theory define methodology;
  • - to learn the fundamental analytical scheme starting from data preparation and ending up with data visualisation in a form of a dashboard in Power BI
  • - develop critical assessment and academic presentation skills;
  • - to develop their presentation skills and abilities to participate in the discussions
  • Be able to present a model using a dashboard, charts, etc.
  • Understand key terms in business analytics and role of business analyst in modern organizations
  • To reproduce types of analytical approaches according to Gartner
  • Be familiar with basics of Data management
  • Be able to build model for measuring efficiency - Data Envelopment Analysis model - in R
  • Be aware of Open Data sources
  • Be able to extract the data using API
  • Be able to apply text mining in your own tasks
  • Be able to draw basic processes using BPMN 2.0 notations
  • demonstrate how AI tools can be used at various levels of data analysis
  • apply cohort analysis and A/B testing to analyze data and hypotheses
Course Contents

Course Contents

  • 1 - Introduction to Business Analytics
  • 2 - Analytics and labor market research: skills and requirements for data analysts
  • 3 - The hard skills for data-driven approach in organizations
  • 4 - The soft skills for data-driven approach in organizations
  • 5 - Performance Evaluation
  • 6 - Social Network Analysis: Applications for Organizations
  • 7 - Analytical Process: from Idea to Solution
  • 8 - Contemporary Text Analysis
  • 9 - Business Process Management and Financial Modelling
  • 10 - AI tools for working with data
  • 11 - Product approach to social research
  • 12 - Python for data analysis
  • 13 - A/B testing (Split testing)
  • 14 - Visual Communications: Charts
  • 15 - Dashboards and Visual Analytics
  • 16 - Data Analysis and Visualization with Power BI
  • 17 - Network Visualization for Better Decision-Making
  • 18 - Business reporting
  • 19 - Making Presentations
Assessment Elements

Assessment Elements

  • non-blocking Essay
    Reflective Essay on Methods Applicable to Business Analytics. In this assignment, you are required to write a reflective essay exploring various methods that are applicable to business analytics. The objective of this essay is to critically analyze and reflect on the different analytical techniques and tools that businesses use to interpret data, make informed decisions, and drive strategic initiatives.
  • non-blocking Quizzes in the e-course
    In this assignment, you are tasked with developing five quizzes that assess the knowledge and understanding of the material covered in a pre-recorded course based on video content and supplied materials and literature. The purpose of these quizzes is to reinforce learning, evaluate comprehension, and provide feedback to learners on their grasp of the subject matter.
  • non-blocking Hard skills project
    In this task, you are required to select one project from a list of five, each focusing on the hard skills you have acquired during the pre-recorded online course. You have the flexibility to choose a project that can be developed using Python, R, Excel, or other relevant tools. Your chosen project should demonstrate your understanding and application of the specific skills learned in the course. Please ensure that your project is well-structured and clearly showcases your expertise in the selected area.
  • non-blocking Project of a research pilot with AI
    In this assignment, you are required to conduct a one-day research pilot that utilizes various artificial intelligence (AI) tools to address a specific problem or question. The objective of this pilot is to guide you through the process of defining a research question, selecting appropriate AI tools, and implementing a solution. You will also be expected to write a reflective essay that analyzes your experience, the effectiveness of the tools used, and the insights gained from the research process. This reflection should critically evaluate how AI can enhance research methodologies and contribute to problem-solving in real-world scenarios.
  • non-blocking Visualization assignment
    In this assignment, you will focus on data visualization by creating a presentation based on a selected article. The aim is to effectively communicate the insights and findings from the article through visual representations of data. You will also complete a series of exercises designed to enhance your skills in data visualization using various datasets.
Interim Assessment

Interim Assessment

  • 2025/2026 4th module
    0.3 * Hard skills project + 0.3 * Project of a research pilot with AI + 0.2 * Visualization assignment + 0.1 * Quizzes in the e-course + 0.1 * Essay
Bibliography

Bibliography

Recommended Core Bibliography

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  • 9781491962992 - Bengfort, Benjamin; Bilbro, Rebecca; Ojeda, Tony - Applied Text Analysis with Python : Enabling Language-Aware Data Products with Machine Learning - 2018 - O'Reilly Media - https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1827695 - nlebk - 1827695
  • 9781839216077 - Artasanchez, Alberto; Joshi, Prateek - Artificial Intelligence with Python : Your Complete Guide to Building Intelligent Apps Using Python 3.x and TensorFlow 2, 2nd Edition - 2020 - Packt Publishing - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2366457 - nlebk - 2366457
  • A practitioner's guide to business analytics : using data analysis tools to improve your organization's decision making and strategy, Bartlett, R., 2013
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  • Business analytics : data analysis and decision making, Albright, S. C., 2020
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  • Thomas, A. R., Pop, N. A., Iorga, A. M., & Ducu, C. (2017). Ethics and Neuromarketing : Implications for Market Research and Business Practice. Switzerland: Springer. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1302195
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  • Зуева, А. Н. Моделирование бизнес-процессов в нотации BPMN 2.0 : учебное пособие / А. Н. Зуева. — Москва : РТУ МИРЭА, 2021. — 105 с. — Текст : электронный // Лань : электронно-библиотечная система. — URL: https://e.lanbook.com/book/176564 (дата обращения: 00.00.0000). — Режим доступа: для авториз. пользователей.
  • Платова, Е. Д. Effective Presentations in English : учебное пособие / Е. Д. Платова. — Оренбург : ОГУ, 2019. — 140 с. — ISBN 978-5-7410-2406-5. — Текст : электронный // Лань : электронно-библиотечная система. — URL: https://e.lanbook.com/book/160030 (дата обращения: 00.00.0000). — Режим доступа: для авториз. пользователей.
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Recommended Additional Bibliography

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  • A Tutorial on Machine Learning and Data Science Tools with Python. (2017). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.E5F82B62
  • Aman Kedia, & Mayank Rasu. (2020). Hands-On Python Natural Language Processing : Explore Tools and Techniques to Analyze and Process Text with a View to Building Real-world NLP Applications. Packt Publishing.
  • Anderson, C. (2015). Creating a Data-Driven Organization : Practical Advice From the Trenches (Vol. First edition). Beijing: Reilly - O’Reilly Media. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1045097
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  • Bpmn Modeling for Hla Based Simulation and Visualization. (2018). Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsbas&AN=edsbas.ADF7CFDC
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  • Business Reports in English, Comfort, J., 1997
  • Business to business market research : understanding and measuring business markets, McNeil, R., 2005
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Authors

  • STEGNIY ELENA ANATOLEVNA