Магистратура
2025/2026
Теория коммуникации: от науки к практике
Статус:
Курс по выбору (Прикладная социальная психология)
Кто читает:
Департамент психологии
Где читается:
Факультет социальных наук
Когда читается:
1-й курс, 4 модуль
Онлайн-часы:
20
Охват аудитории:
для всех кампусов НИУ ВШЭ
Преподаватели:
Родионов Гермоген Ярославович
Язык:
английский
Кредиты:
3
Контактные часы:
6
Course Syllabus
Abstract
The course "Communication Theory: From Science to Practice" covers key topics in modern organizational behavior. Leadership, motivation, organizational change, and innovation are the core elements of human resource management. The course explores how organizations and their employees can adapt to the economy of the future. What organizational design will be in demand? How will innovation change the attitudes, motivations, and strategies of people within an organization? Which leadership styles are suited to the digital world?
Learning Objectives
- Understand the variety of approaches to communication, theory and communication theory
- Define key stages of interpersonal communication and relationship development
- Distinguish critical aspects of the groupthink
- Distinguish key characteristics of persuasive messages and use them to create content
- Outline and asses critically media consumption patterns
- Compile approaches to social media
- Define key strategies in PR
- Be familiar with the evolution and main approaches in Critical tradition
- Outline key approaches to intercultural communication
Expected Learning Outcomes
- Understand the variety of approaches to communication, theory and communication theory
- Articulate the role of theory and main stages of theory building cycle
- Be familiar with major classifications of theories in Communication science
- Define key stages of interpersonal communication and relationship development
- Outline major patterns of online communication
- Use theoretical framework to identify the outcomes of relationships
- Distinguish critical aspects of the groupthink
- Plan and organize effective group communication
- Apply theoretical approaches to boost group communication in crisis
- Distinguish key characteristics of persuasive messages and use them to create content
- Use the framework to conduct rhetorical analysis of the content
- Use theoretical frameworks to analyse and evaluate media agenda
- Outline and asses critically media consumption patterns
- Apply theoretical approaches to design media campaigns
- Compile approaches to social media
- Build/adapt communication strategy using social media
- Analyse self-presentation of users in social media
- Understand the field of Public Relations
- Define key strategies in PR
- Apply theoretical approaches to PR campaigns analysis
- Be familiar with the evolution and main approaches in Critical tradition
- The ways how culture in broad sense is reproduced throughout media and communication.
- Outline key approaches to intercultural communication
- Lay out negotiation strategy
- Depict areas for personal development to become skilled communicator
Course Contents
- Introduction
- Interpersonal communication
- Group Communication
- Public Rhetoric And Persuasion
- Mass Communication and Media Effect
- Social Media
- Theories of PR
- CRITICAL THEORY IN COMMUNICATION
- Theory Guided Communication
Bibliography
Recommended Core Bibliography
- A cultural approach to interpersonal communication : essential readings, , 2012
- A first look at communication theory, Griffin, E., 2012
- A first look at communication theory, Griffin, E., 2019
- Harris, R. J., & Sanborn, F. W. (2013). A Cognitive Psychology of Mass Communication (Vol. 6th ed). New York: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=611821
- Sanborn, F. W., & Harris, R. J. (2019). A Cognitive Psychology of Mass Communication (Vol. Seventh edition). New York, NY: Routledge. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1984545
Recommended Additional Bibliography
- A first look at communication theory, Griffin, E., 2015