2025/2026
Английский язык для специальных целей. Креативные индустрии - 3
Лучший по критерию «Полезность курса для Вашей будущей карьеры»
Лучший по критерию «Полезность курса для расширения кругозора и разностороннего развития»
Лучший по критерию «Новизна полученных знаний»
Статус:
Факультатив
Когда читается:
1-3 модуль
Охват аудитории:
для своего кампуса
Преподаватели:
Баранова Татьяна Александровна,
Джахангирова Вефа Сабухи кызы,
Семенова Александра Романовна,
Шустова Елена Дмитриевна
Язык:
английский
Кредиты:
3
Контактные часы:
48
Course Syllabus
Abstract
The purpose of this course is to develop students’ skills in reading and speaking in English, as well as to write analytical essays and summaries and hold discussions in their professional area creative industries, to develop their active and passive vocabulary, improve their grammar knowledge. The course is aimed at Bachelor and Master’s students studying in various areas of creative industries. The course consists of 36 business identity issues, startup promotion, the experience economy, time management, product management, artificial intelligence in the art context, digital product launch, event design, advertising in a successful startup and many other themes, which constitute the profession of a designer. Tasks developed specifically for each of the units comprise lead-in exercises, vocabulary development, multiple choice exercises, completing sentences and summaries, YES, NO, Not Given statements and speaking and writing assignments. These are supplemented by translation and headings development tasks. Appendix 1 and Appendix 2 give information on the opinion and contrasting points of view essays, criteria for marking essays and summaries. Forms of control: Attendance (cannot be retaken) × 0.1; Home Assignment (HA) (can be retaken within 7 days) × 0.1; Oral Assessment (OA) (cannot be retaken) × 0.2; English Grammar and Vocabulary Test (can be retaken within 7 days) × 0.1; Written Assessment (WA) (cannot be retaken) × 0.2; Final Assessment (FA) (can be retaken during the retake period) × 0.3. There are no blocking controls.
Learning Objectives
- The course contributes to the development of an ability to work with information: to find, evaluate and use information from various sources, necessary to solve professional problems 2. The course contributes to the development of an ability to do research in English, to collect and analyse the collected information 3. The course develops an ability to freely communicate, express thoughts orally and in writing, lead a discussion in English 4. The course allows students to organize their activities in the framework of professional tasks.
Expected Learning Outcomes
- Listening: Understanding dialogues and polylogues on both familiar and unfamiliar topics Understanding lectures Understanding academic/ professional presentations which are linguistically complex Using basic listening techniques (predicting, understanding main ideas and details) Following extended speech and complex lines of arguments Note-taking
- Reading: Understanding specialised complex longer texts*/articles and reports concerned with contemporary problems (CEFR) Understanding text structure Using basic reading techniques, skimming & scanning (predicting, understanding main ideas, understanding details)
- 3. Writing: (can write clear, well-structured texts on a variety of subjects expanding points of view, developing arguments, synthesizing and evaluating information, can evaluate different ideas or solutions to a problem): Summary Essay: opinion, discussion Report\ a critical review; CV
- Speaking: Debates (debate on abstract, complex topics) Monologue:descriptive/informative/reasoning Presentation (can give reasons in support or against a particular point of view, give the advantages and disadvantages of various opinions).
- Reading: Understanding specialised complex longer texts*/articles and reports concerned with contemporary problems Understanding text structure Using basic reading techniques, skimming & scanning (predicting, understanding main ideas, understanding details)
Course Contents
- Why is Higher Education Important for the Creative Economy?
- Key Elements of Your Business Identity
- Ten Tips to Promote Your Startup Effectively
- Data in a Successful Startup
- Design Thinking in a Startup
- Success in the Experience Economy
- The Experience Economy is on the Rise
- Experience Economy and E-Commerce
- Becoming a Budding Entrepreneur
- Customer Journey
- Optimizing Unit Economics
- Time Management
- The Experience Economy
- Feedback from Customers
- Dealing with Tough Situations
- Becoming a Successful Product Manager
- Creating a Job Interview Elevator Pitch
- First Impressions Count
- Artificial Intelligence in the Art Context
- How John Berger Changed Our Way of Seeing Art
- How Startups Can Do Retail
- Digital Product Launch
- Product Manager Interview
- Being the Only Designer
- Event Design
Assessment Elements
- Classroom Written AssessmentРубежное review/report* с целью подготовки к экзамену продолжительность: в течение учебного занятия
- Classroom Oral AssessmentOral assessment includes minimum 1 monologue.
- Home AssignmentHome Assignment includes activities that students do at home.
- Final AssessmentThe exam consists of 3 parts: Listening (30%), Reading (30%) and Writing (40%) respectively in the total mark for the exam. 0 points in case of cheating.
Interim Assessment
- 2025/2026 3rd module0.2 * Classroom Oral Assessment + 0.3 * Final Assessment + 0.25 * Home Assignment + 0.25 * Classroom Written Assessment
Bibliography
Recommended Core Bibliography
- English for specific purposes: creative industries (B2-C1) : учебное пособие, , 2023
Recommended Additional Bibliography
- Хамматова, Э. А. English for designers. Английский для дизайнеров : учебное пособие / Э. А. Хамматова, Ю. Н. Зиятдинова. — Казань : КНИТУ, 2012. — 104 с. — ISBN 978-5-7882-1268-5. — Текст : электронный // Лань : электронно-библиотечная система. — URL: https://e.lanbook.com/book/73195 (дата обращения: 00.00.0000). — Режим доступа: для авториз. пользователей.