Бакалавриат 2025/2026

Публичные выступления в бизнес-контекстах

Статус: Курс по выбору (Иностранные языки и межкультурная коммуникация)

Кто читает: Школа иностранных языков

Где читается: Школа иностранных языков

Когда читается: 3-й курс, 3, 4 модуль

Охват аудитории: для своего кампуса

Преподаватели: Стырина Елена Вячеславовна

Язык: английский

Кредиты: 3

Контактные часы: 40

Course Syllabus

Abstract

Public Speaking in the Business Context is a discipline focused on developing essential oral communication skills for professional success. The course aims to equip students with the ability to articulate thoughts and ideas clearly and concisely in various business settings, enhancing their overall career trajectory. Students will learn and practice techniques for effective presentations, handling nervousness, and connecting with audiences through verbal and non-verbal communication. The curriculum also emphasizes adapting messages for business audiences. The course covers key areas such as: • Public Speaking Fundamentals • Business Communication Skills . • Visual Aids • Persuasive Communication • Advanced Speaking Skills • Case studies • Practical Application

Learning Objectives

• To be able to analyse audiences and adapt presentations to diverse cultural and business contexts.
• To be able to organise ideas with clear structure using effective frameworks for clarity, persuasion, and storytelling to deliver compelling business narratives.
• To be able to use verbal and non-verbal means to perform comprehensive persuasive presentations in different settings.

Expected Learning Outcomes

• Students are able to deliver speeches for special occasions by structuring content engagingly, employing rhetorical techniques and emotional appeals, and performing with confidence, vocal variety, and audience connection to inspire and resonate.
• Students are able to participate in business negotiations effectively by communicating persuasively and adapting strategies in real-time to achieve mutually beneficial outcomes.
• Students will be able to apply psychological drivers for effective presenting—including managing nerves, recognising presentation types, and applying audience awareness.
• Students will be able to give well-structured informative presentations by organising content logically and referring to various types of data.
• Students will be able to deliver clear, confident, and persuasive presentations tailored to diverse business audiences and objectives.

Course Contents

• Public Speaking Module 1
  Module 1 prepares students for delivering an informative speech and persuasive speech.
• Public Speaking Module 2
  In this module students will learn how to deliver speeches for special occasions and how to participate in negotiations effectively.

Assessment Elements

• Class participation
  Class participation implies active participation in discussions and various in-class activities: 1 point per lesson.
• Informative presentation
  Students deliver an informative busines presentation referring to various visual data.
• Persuasive presentation
  Students deliver a persuasive speech applying storytelling, voice, and body language tools.
• Speech for special occasions
• Negotiations
  The "Negotiations" activity immerses students in simulated business negotiations, leveraging their public speaking skills to practice preparation, persuasive delivery, active listening, and adaptive rhetoric for win-win outcomes.
• Test
  Test assesses the knowledge of the theory of successful public speaking.
• Examination
  Students deliver a presentation of a given format in a given context.

Interim Assessment

• 2025/2026 4th module
  0.1 * Class participation + 0.1 * Class participation + 0.3 * Examination + 0.1 * Informative presentation + 0.1 * Negotiations + 0.1 * Persuasive presentation + 0.1 * Speech for special occasions + 0.1 * Test

Bibliography

Recommended Core Bibliography

• 1141 - Public Speaking In an Instant: 60 Ways to Stand Up and Be Heard - K.Bailey; K.Leland - Career Press - 9781601638076 - https://hse.alpinadigital.ru/book/1141 - Alpina
• Communication in everyday life : the basic course edition with public speaking, Duck, S., 2015
• Public Speaking : Strategies for Success, Zarefsky, D., 2005
• Wheeler, E. (2016). Elmer Wheeler’s Tested Public Speaking [Second Edition]. San Francisco: Golden Springs Publishing. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1403508
• Чикилева, Л. С.  Английский язык для публичных выступлений. English for Public Speaking : учебник для вузов / Л. С. Чикилева. — 3-е изд., перераб. и доп. — Москва : Издательство Юрайт, 2025. — 204 с. — (Высшее образование). — ISBN 978-5-534-12098-1. — Текст : электронный // Образовательная платформа Юрайт [сайт]. — URL: https://urait.ru/bcode/561428 (дата обращения: 04.07.2025).

Recommended Additional Bibliography

• A speaker's resource : listener-centered public speaking, O'Brien, L., 2009
• Alyson Connolly. (2018). Public Speaking Skills For Dummies. For Dummies.
• Joosr Ltd. (2016). A Joosr Guide To... TED Talks by Chris Anderson : The Official TED Guide to Public Speaking. Hove: Joosr. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsebk&AN=1460722
• The art of public speaking, Lucas, S. E., 2012
• Пильгун, Е. В. Искусство публичного выступления = The Art of Public Speaking : учебно-методическое пособие / Е. В. Пильгун. — Минск : БГУ, 2018. — 203 с. — ISBN 978-985-566-581-7. — Текст : электронный // Лань : электронно-библиотечная система. — URL: https://e.lanbook.com/book/180532 (дата обращения: 00.00.0000). — Режим доступа: для авториз. пользователей.

Authors

• STYRINA ELENA VYACHESLAVOVNA
• Bogolepova Svetlana Viktorovna