2025/2026

Современные подходы к выстраиванию политической коммуникации

Статус: Маго-лего

Кто читает: Департамент политики и управления

Когда читается: 1, 2 модуль

Охват аудитории: для своего кампуса

Преподаватели: Мясников Станислав Александрович

Язык: русский

Программа дисциплины

Аннотация

The way how communications are built plays a pivotal role in public policy on the stage of its development and implementation. Newly emerging and traditional communication instruments allow to generate complex strategies for interaction between public and private sector political actors, as well as civil society. At the same moment the dynamism of economic and political life triggers actors to launch communication in public sphere in order to legitimize and justify decisions. Business, state and society are put into public sphere, so correct management of public communications becomes a reason for successfully and unsuccessfully implemented decisions and policies. In this course students will discover the instruments of modern GR communications; models of business, state and society relations; the most effective means to build a strong positioning of an issue brought to the public agenda and GR.