2025/2026
Стратегии международных компаний
Статус:
Майнор
Кто читает:
Департамент мировой экономики
Охват аудитории:
для всех кампусов НИУ ВШЭ
Преподаватели:
Тюшкевич Юлия Андреевна
Язык:
английский
Course Syllabus
Abstract
Strategy remains an elusive and intricate term heavily loaded with meanings and expectations that is difficult to define. As it would become obvious in the course of our collective study, strategy that sounds too multi-faceted when taken abstractly, becomes clearer if analyzed as an unalienable attribute of a specific business organization. It is particularly important in the historical perspective.
Learning Objectives
- The course "International Strategic Management" is designed to motivate the students to think and act strategically in their professional career.
Expected Learning Outcomes
- Acquire necessary knowledge and skills to utilize most valuable practices of Strategic Marketing and Strategic Management;
- Articulate their own idea of what Strategy is;
- Command the necessary theoretical level of familiarization of the International Business Environment;
- Create their own Strategy for beginning of their Professional Life.
- Decide what incentives for business expansion are critical for various types of strategy;
- Learn the most important dimensions of Strategy in Nature, Society, Politics and Business;
- Understand the metrics of the Strategy success in the long run;
Course Contents
- Topic 1. What is Strategy?
- Topic 2. What is Firm? Theoretical and Practical Study of the wide variety of organizations subject to business strategies.
- Topic 3. What is Market? Brief Acquaintance (if necessary) with fundamental theoretical concepts of market institutions, rules, practices and processes comprising Adam Smith, Ronald Coase, Douglass North, Oliver Williamson, Sanford Grossman will be suggested as an effort to refresh students’ comprehension of this principal field of economic knowledge.
- Topic 4. What are the main ideas and elements of strategy building?
- Topic 5. How do we know that some particular Strategy was successful?
- Topic 6. Why and when build your own Strategy?
Assessment Elements
- EssayVolume - no more than 10 pages.
- ClassworkObtaining an additional assignment is possible only in case of a respectful absence from classes (provision of a confirmation certificate is required)
- ExamRetake is carried out if the student, after completing the course, did not score the required number of points for credit
Bibliography
Recommended Core Bibliography
- Collins, J. (2001). Good to Great. Fast Company, 51, 90–104.
- Drucker, P. F. (1998). Peter Drucker on the Profession of Management. Harvard Business School Press.
- North, D. C. (1992). Institutions, ideology, and economic performance. CATO Journal, 11(3), 477.
- Porter, M. E. (1996). What Is Strategy? Harvard Business Review, 74(6), 61–78. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=9611187954
- Sunzi, active 6th century B. C., & Giles, L. 1875-1958. (1910). Sun Tzǔ on the art of war, the oldest military treatise in the world.
Recommended Additional Bibliography
- Becerra, M. (2009). Theory of the Firm for Strategic Management : Economic Value Analysis. Cambridge University Press.
- Edward N. Luttwak. (2009). The Grand Strategy of the Byzantine Empire. Harvard University Press.
- Grossman, S. J., & Hart, O. D. (1986). The Costs and Benefits of Ownership: A Theory of Vertical and Lateral Integration. Scholarly Articles.
- Jon Gertner. (2012). The Idea Factory : Bell Labs and the Great Age of American Innovation. Penguin Books.
- Sulston, J., & Ferry, G. (2002). The Common Thread : A Story of Science, Politics, Ethics, and the Human Genome. Joseph Henry Press.
- T.R. Reid. (2001). The Chip : How Two Americans Invented the Microchip and Launched a Revolution. Random House.