2025/2026
Введение в предпринимательство
Статус:
Майнор
Охват аудитории:
для всех кампусов НИУ ВШЭ
Язык:
английский
Course Syllabus
Abstract
This course is about entrepreneurship both from an economics and practitioners angle and shows how economics can contribute to our understanding of entrepreneurship. The course also sheds light on the societal impact of entrepreneurship and its utility for economic development. It further provides practical elements such as developing business models, designing market research frameworks, product development cycles, and raising seed capital.
Learning Objectives
- The purpose of the discipline "Entrepreneurship" is to develop students' understanding of how to create, develop and manage a commercial or social project, as well as to familiarize students with the tools, practical knowledge and skills necessary in the framework of entrepreneurial activity, as well as methods of external and internal analysis, required by this profession.
Expected Learning Outcomes
- Students analyze external and internal environment of entrepreneur and customer
- Students use elements of the entrepreneurial process: feasibility analysis and business plan communication
- Students identify and evaluate opportunities in external in internal environment
- Students create business ideas using right methodologies
- Students search for and evaluate opportunities; they create teams, using methods of resource allocation and team building
- Students use right methods to create and exploit innovations to create sustainable competitive advantage
- Students analyze purpose and limitations of organizational structures
- Students formulate and produce working business models to exploit opportunities
- Students calculate unit economy of an entreprize and a startup firm
Course Contents
- The History of Entrepreneurship.
- Economics of entrepreneurship and entrepreneurial ecosystem.
- Business Models & Ideation.
- Elements of a business model: Value Proposition (VP) & Unique Selling Proposition (USP).
- Elements of a business model: Key Partners, Alliances & Key Activities.
- Customer development and customer relationship.
- Resources and competence management.
- Innovations management in entrepeneurship.
- Social entrepreneuship.
- Cross-cultural issues of entrepreneuship.
- Managing organizational growth and lean entrepreneurship.
Assessment Elements
- Activity
- written work
- ExamExamination is done in a form of answering open questions, related directly to the course.
- Group project
Interim Assessment
- 2025/2026 2nd module0.05 * Activity + 0.05 * Activity + 0.4 * Exam + 0.3 * Group project + 0.1 * written work + 0.1 * written work
Bibliography
Recommended Core Bibliography
- 966 - Alpina - Бизнес с нуля. Метод Lean Startup для быстрого тестирования идей и выбора бизнес-модели - Э.Рис - Альпина Паблишер - 9785961433913 - 2017 - https://hse.alpinadigital.ru/book/966
- 9781119690672 - Steve Blank-Bob Dorf - The Startup Owner's Manual : The Step-By-Step Guide for Building a Great Company - 2020 - Wiley - https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2417445 - nlebk - 2417445
Recommended Additional Bibliography
- Jonathan P. Allen. (2019). Digital Entrepreneurship. Routledge.
- Thomas N. Duening, Robert A. Hisrich, & Michael A. Lechter. (2020). Technology Entrepreneurship : Taking Innovation to the Marketplace. Academic Press.
- Предпринимательство и стартапы : практическое руководство / М. Андриссен, С. Бланк, Т. Батлер [и др.]. - Москва : Альпина Паблишер, 2023. - 156 с. - ISBN 978-5-9614-7479. - Текст : электронный. - URL: https://znanium.ru/catalog/product/2138707